rannesParticipantDecember 7, 2015 at 1:51 amPost count: 1
I am looking for ‘descriptive’ product name within a product line of dairy products with a high concentration of protein and energy (fat) – for people with diminished appetite (sick, elderly).
The brand name is Protino (indicating the high level of natural protein), but now we are adding a new product to the line – with an even higher concentration of protein and energy.
The obvious choice seems to go ‘Plus’ or ‘Compact’. But I don’t know if it would be possible to find something that is a bit more imaginative – while of course still making it relatively easy for people to understand what they get.
We are also considering launches one specifically for elderly people and maybe even one for kids with special nutritional needs, and here I would love to find a way to name those products without just going ‘Kids’…
A bit stuck in the rational/functional/feature direction, so any input would be highly appreciated.
Thank you in advance
quarkParticipantDecember 9, 2015 at 11:41 amPost count: 285
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