In Progress
  • loz
    Participant
    Post count: 4
    #5314 |

    Thanks in advance for reading and contributing…

    Brand Position / Vision:
    To be an international company that focuses on educating children about the cultures of the world through wholesome clothing, decor, and books.
    We strive to create a world where people cherish, not chastise, others for their differences and where creating horizons beyond your hometown is encouraged.

    Requirements:

    Should be fun to say (e.g. Google)
    Should have a phonetic spelling (easy to spell, spell it like it sounds)
    One to three syllables
    Should have soft sounds (not harsh, short, or sharp)
    Ideally one word (can be made up or a mash-up e.g. Italiatours)
    Highly memorable
    Must evoke the brand position / vision, rather than describing a function or a direct experience

    These words exemplify many of the requirements, but most glaringly lack the connection to the brand position:

    Papoose (Native American for Child)
    Pamplemousse (French for Grapefruit)

  • FrannyFranny
    Participant
    Post count: 422
    #5346 |

    horizons

    youme

    meyou

    weebe

     

  • van helsing
    Participant
    Post count: 311
    #5368 |

    SmallWonder

    YoungWorld

    Circle of Love

     

     

     

     

     

  • woweezowee
    Participant
    Post count: 10
    #5370 |

    wiseyes (wise eyes, wise yes, wise I’s) ….

    widerwonder

    shareish

     

     

  • snark
    Keymaster
    Post count: 324
    #5404 |

    Keiki (Hawaiian for “child”)

    Kiki

    Zooli

    Whoosh

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