In Progress
  • dureel
    Participant
    Post count: 0
    #5248 |

    We are currently building bicycles in Brooklyn and are moving to Oakland this winter to start a business there. We need a name to brand the bikes and our shop. The idea for the shop is customized bicycles, where you get to choose your wheels, handlebars, brake levers, etc, etc.

    We were thinking Brooklyn Bike Builders but are hesitant to move to the West Cost and call our business a Brooklyn name. We really want to get the point across that the bikes are highly customizable and affordable, and can be used by anybody, so we were also thinking Everybody Cycles.

    We were also thinking of other names but just can’t come up with something that gets the point across and also sounds good. Some ideas were:

    Select Cycles
    Vista Customs
    Ride Everywhere
    Bespoke Cycles (already taken!!)

  • FrannyFranny
    Participant
    Post count: 419
    #5249 |

    East Bay Bike Builders

    Bulid • a • Bike

    Oakland Bike Works

    And I like Everybody Cycles

     

     

  • quarkquark
    Moderator
    Post count: 216
    #5250 |

    Personally, I like Brooklyn Bike Builders or simply Brooklyn Bike more than anything else here. You’re branding a name…it stands out better than these, imo. Not sure we need to be so literal and worry about how people think of the name – they don’t care in the same way, they just want to find a parking space or whatever, so make it sticky. Further, it’s honest, it tells a story (you’re here from Brooklyn (good), you have history + experience, etc. in hand already) and finally…Oakland is the new Brooklyn, no?

    Best luck to you (if I throw out a new suggestion later, it’s not to discount these points…even should they rock 🙂

  • quarkquark
    Moderator
    Post count: 216
    #5253 |

    Alchemy

  • quarkquark
    Moderator
    Post count: 216
    #5254 |

    Spoke Up

  • FrannyFranny
    Participant
    Post count: 419
    #5255 |

    B•Spoke  (nod to quark)

  • van helsing
    Participant
    Post count: 287
    #5258 |

    Spokesmen

    Sprocket Rockets

    Build-a-Bike

    Two-Wheeler Dealers

    Designer Bikes

    Tag: Different Spokes for Different Folks

  • snark
    Keymaster
    Post count: 314
    #5265 |

    Well, I agree that Brooklyn Bicycles works better in Oakland than Oakland Bicycles would, and it has a nice alliteration. So it’s not terrible. But it’s still generic and doesn’t set you apart from other bike shops. Your positioning seems to be in the Power To The People vein (…highly customizable and affordable, and can be used by anybody…), so I’d explore that.. Definitely avoid all the “hub,” “spoke” and “ride” names that are done to death in your space, though I quite like van helsing’s tagline, Different Spokes for Different Folks.

    Revolution Bicycles (prob not available, but unites Power To The People with the spinning wheel)

    Fresh Bicycles

    Freshbike

    CustomCraft — Different Spokes for Different Folks

    RideOn! (I know, broke my own “rule”)

    Rolling Thunder (again!)

    Brooklynite (like an element, like Kryptonite)

    Surge

    One By One

    Another tagline: To each his own.

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