We’re building an app that allows retirees to input the amount of money they have, along with their age, etc., and get a retirement plan that shows them how much money they can take in income each month without running out.
We have scholars doing educational videos on longevity and investing, and we are using some machine learning to help us create the financial plan.
We’d like something that gave people a feeling, instead of being descriptive. Some feelings to invoke could include scholarship, security, optimism for a great future, and/or freedom to live how they want without worry or restrictions.
We’d like it to be fresh and new, but our audience is retirees so it shouldn’t be so modern or trendy that it sounds weird to them or unstable.