dmccownParticipantSeptember 1, 2015 at 12:37 pmPost count: 1
WE are hitting a wall with names for a girls (ages 5-12) hair care line. the packaging has a lion on it but remains playful—think kate spade meets eloise. we’d love to use the word mane (because of the line) or kat—-but are open to other ideas.
FrannyParticipantSeptember 2, 2015 at 7:42 amPost count: 432
You’re welcome, dmmcown. And sure thing- here’s my thinking behind Tippy-Top…
It was inspired by the mini creative brief you guys provided (which is what the best kind of creative briefs do!)
“Eloise is a girl who lived in a room on the tippy-top floor of the Plaza Hotel…”
Coupled with that origin, my thinking went along these lines: hair is literally on the tippy-top of one’s head, and it’s fun to say…a sweet, carefree tone for 5-12 year old girls.
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