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FrannyFranny
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Post count: 422
#5558 |

I hear you, Syoust. However, consider this, as snark mentions from time to time (but he does a better job of it):

Virgin doesn’t sound like an airline name, Amazon doesn’t sound like a online “shop of everything” name & even “W” doesn’t sound like a luxury hotel brand.

Before those names existed, a lot of arguements could’ve been made for not using them. But brand positioning- done right- made those names fly.

I think your luxury hostel concept is a great one. Do it justice by exploring names that may, at first, seem out of its realm.