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#5508 |

You’re welcome, dmmcown. And sure thing- here’s my thinking behind Tippy-Top…

It was inspired by the mini creative brief you guys provided (which is what the best kind of creative briefs do!)

“Eloise is a girl who lived in a room on the tippy-top floor of the Plaza Hotel…”

Coupled with that origin, my thinking went along these lines: hair is literally on the tippy-top of one’s head, and it’s fun to say…a sweet, carefree tone for 5-12 year old girls.