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Ok, that’s helpful. But we still need to know what is the brand positioning (follow the link in my previous post). Essentially, what is the big picture story you want this brand to tell to the world and what is the unique tone and personality of the brand? Is it all about Nature — oragnic and hormone free, for instance? Is it all about Paleo? Is it high-tech (lab-grown biomeat)? Do any existing brands in your space (or in other markets) resonate with you, and why? You need to figure all this out for you general success as a company, not just to name it, but the naming process brings all these issues to light.