Instagram Likes: What You Need to Know

Instagram likes are more than just little digital high-fives. They’re validation, engagement, and proof that your content is connecting with your audience. Whether you’re sharing a behind-the-scenes look, a creative reel, or your latest masterpiece, seeing those hearts pop up can feel like a big win.

But with Instagram constantly rolling out updates and tweaks, getting likes isn’t as straightforward as it used to be. If you’re a content creator staring at your phone and thinking, “Where did my likes go?” don’t stress. You’re not alone. This guide will walk you through how to check your Instagram likes and stay on top of your engagement.

Why Do Instagram Likes Matter?

Some people say likes don’t matter. But let’s be real—they do. Here’s why:

They measure engagement: More likes mean more people enjoy your post.
They help you grow: High engagement boosts your visibility in the Instagram algorithm.
- Instagram isn’t the only platform that can drive engagement for your business. Check out our guide to choosing the right social media platform.
They attract followers: A post with lots of likes looks more appealing.
They provide feedback: Instagram likes tell you what type of content your audience prefers.

So yes, Instagram likes still matter—even if Instagram tries to pretend they don’t.

How to Check Who Liked Your Instagram Posts

If you want to see who’s engaging with your Instagram posts, here’s how to check your likes:

Open Instagram: Make sure you’re logged in.
Go to your profile: Tap your profile picture in the bottom right corner.
Find the post you’re curious about: Scroll to the one you want to review.
Check the like count: If likes are visible, you’ll see the total number below the post.
Tap “Liked by [username] and others”: This shows a full list of people who liked your post.

Pro Tip: If you’re using a Business or Creator account, you can also check likes and engagement analytics for deeper insights.

How to See Likes on Other People’s Posts

Here’s where things get tricky. Instagram removed public-like counts in some regions. If you’re lucky and still have access, here’s how to check:

Find the post you’re interested in.
Look below the image or video: If like counts are public, you’ll see the total number.
Tap “Liked by [username] and others”: If visible, you can check who engaged with the post.

If likes are hidden, there’s nothing you can do unless Instagram changes its mind again (which they often do).

How to See Posts You’ve Liked

Ever liked something and immediately lost it in the feed abyss? You can actually find all your liked posts in one place:

Go to your profile.
Tap the three-line menu (☰) in the top right corner.
Select “Your Activity.”
Tap on “Likes.”

Instagram shows the last 300 posts you’ve liked. If you liked something a while ago, well…good luck.

How to Track Likes with Instagram Insights (For Business & Creator Accounts)

If you want to grow your Instagram, Instagram Insights is your best friend. It provides a detailed breakdown of likes, comments, shares, and saves for your posts.

How to Access Instagram Insights:

Go to your profile.
Tap the three-line menu (☰).
Select “Insights.”
Navigate to “Content You Shared.”
Review your post performance, including likes, comments, and reach.

If you don’t see Insights, you probably have a personal account. Switch to a Business or Creator account in your settings.

Why Can’t I See Likes on Instagram?

If your like count is missing, don’t panic. Here’s why it might be gone:

Instagram hid it: Some regions no longer show public-like counts.
The user turned it off: People can now choose to hide likes on their posts.
Your app is outdated: Try updating Instagram.
Instagram is glitching: Temporary errors can cause issues with like counts.

Want to bring back your like count? Adjust it in your post settings (if Instagram allows it in your region).

How to Hide or Unhide Likes on Instagram

If you want to control who sees likes on your posts, here’s how:

Before Posting:

Upload a new photo or video.
Go to “Advanced Settings.”
Toggle on “Hide like and view counts on this post.”

For Existing Posts:

Find your post.
Tap the three dots (☰) in the top right corner.
Select “Hide Like Count” or “Unhide Like Count.”

Third-Party Tools to Track Likes

If you need detailed analytics, try these tools:

Hootsuite: Tracks likes, comments, and engagement trends.
Later: Helps schedule posts and analyze your Instagram performance.
Iconosquare: Provides in-depth Instagram analytics.

These tools are especially useful for businesses, brands, and influencers.

Final Thoughts

Instagram likes may be harder to find, but they’re still an important part of your engagement and growth. Whether you want to track your own likes, check others’ engagement, or hide them altogether, now you know exactly how to stay on top of your Instagram game.

So go ahead—keep posting, keep engaging, and enjoy the likes, however Instagram decides to show them!

Frequently Asked Questions

Can I see who liked someone else’s post?

Only if their like count is public. Otherwise, no.

Why did Instagram remove public-like counts?

They claimed it was to reduce social pressure and improve mental health.

Can I bring back like counts on my posts?

Yes! Go to post settings and select “Unhide Like Count.”

How do I get more likes on Instagram?

Post high-quality content.
Use trending hashtags.
Engage with your audience.
Post when your followers are active.

Follow these strategies to increase your Instagram likes over time.