- TruxtonParticipantMay 11, 2015 at 12:08 amPost count: 1
Hello, I’m in need of a name for an event planning company I am starting in Southern CA. I would like it to stand out, but obviously for the right reasons. I am interested in planning for corporate events as well as social events, so I don’t want to pigeonhole myself into the wedding industry only by using overly romantic, flowery or “feminine” words like “blissful,” “chic,” or “elegant.” Now don’t get me wrong, I do want to appeal to the wedding industry, but I also want a name that can be taken seriously by corporate folks as well.
Some existing event planning company names I like are “Bravo Productions” and “A Perfect Production.” Both names are neutral, yet instill confidence and can appeal to both social and corporate interests.
Another name I initially liked was A Splendid Soirée, but I hesitate to use the word “soirée” because corporate events will include non-celebratory events such as trade shows.
- TruxtonParticipantMay 11, 2015 at 10:43 pmPost count: 1
Thanks for the suggestions, everyone! Open Season sounds really cool, Quark. I only hesitate because it bring to mind hunting. No problem with that–just not what I’m going for. I like the term Ovation, Franny. Maybe I can incorporate that somehow….
- quarkParticipantMay 12, 2015 at 11:17 pmPost count: 285
Sure, but Virgin, etc. bring to mind things other than airplanes, etc.
Re-contextualizing a word or term is a way to stand out (to brand ). These days people are quite used to it and Snark has written manifestos about this (beginning before people were used to it). He’s better suited to explain. If the brand name has a bit of panache and is not disgusting or disturbing, it’s really not a problem, but a positive. In this case, Open Season will no longer mean hunting in as far as event planning is concerned.
…that’s my speech 🙂
Franny’s Ovation and especially Three Cheers are strong for sure, but may be saturated in the EP-space upon investigation.
Pro tip – I often find the best brand is contained in people’s initial entry (been playing that game here for some years). In this case, the best brand for your business is – Pigeonhole!
…tho maybe Hunting Squab is better 😉
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