- lozParticipantAugust 18, 2015 at 2:13 pmPost count: 4
Thanks in advance for reading and contributing…
Brand Position / Vision:
To be an international company that focuses on educating children about the cultures of the world through wholesome clothing, decor, and books.
We strive to create a world where people cherish, not chastise, others for their differences and where creating horizons beyond your hometown is encouraged.
Should be fun to say (e.g. Google)
Should have a phonetic spelling (easy to spell, spell it like it sounds)
One to three syllables
Should have soft sounds (not harsh, short, or sharp)
Ideally one word (can be made up or a mash-up e.g. Italiatours)
Must evoke the brand position / vision, rather than describing a function or a direct experience
These words exemplify many of the requirements, but most glaringly lack the connection to the brand position:
Papoose (Native American for Child)
Pamplemousse (French for Grapefruit)
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