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    • loz
      Participant
      Post count: 4
      #5314 |

      Thanks in advance for reading and contributing…

      Brand Position / Vision:
      To be an international company that focuses on educating children about the cultures of the world through wholesome clothing, decor, and books.
      We strive to create a world where people cherish, not chastise, others for their differences and where creating horizons beyond your hometown is encouraged.

      Requirements:

      Should be fun to say (e.g. Google)
      Should have a phonetic spelling (easy to spell, spell it like it sounds)
      One to three syllables
      Should have soft sounds (not harsh, short, or sharp)
      Ideally one word (can be made up or a mash-up e.g. Italiatours)
      Highly memorable
      Must evoke the brand position / vision, rather than describing a function or a direct experience

      These words exemplify many of the requirements, but most glaringly lack the connection to the brand position:

      Papoose (Native American for Child)
      Pamplemousse (French for Grapefruit)

    • Franny
      Participant
      Post count: 482
      #5346 |

      horizons

      youme

      meyou

      weebe

       

    • van helsing
      Participant
      Post count: 474
      #5368 |

      SmallWonder

      YoungWorld

      Circle of Love

       

       

       

       

       

    • woweezowee
      Participant
      Post count: 10
      #5370 |

      wiseyes (wise eyes, wise yes, wise I’s) ….

      widerwonder

      shareish

       

       

    • snark
      Keymaster
      Post count: 490
      #5404 |

      Keiki (Hawaiian for “child”)

      Kiki

      Zooli

      Whoosh

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