I think you can tell your social story in the context of what you do without necessarily putting that in the tagline, which may turn people off from eating there. For instance, if you had a tagline like, “Popfresh Cafe | working to help the abused,” it may make people think the food’s not so good.
Popfresh | Food for the soul
Popfresh | Feed the spirit
Popfresh | Food for thought and action
Popfresh | Tasty food for social good
nice taglines, snark. the bottom two are my favorites…speaking more directly to the cause-related aspect of eating at this cafe.
for or what it’s worth, here are a few that popped up. but I think snark’s top the list so far.
every bite helps
a tasty way to help
food with a mission
I love the words and the rhythm of “Tasty food for social good” by itself, but when combined with Popfresh, “Every bite helps” is great.
Say the whole thing out loud: Popfresh | Every bite helps
“Every bite helps” also makes the buyer feel like s/he is taking some action, however small, with both the purchasing and the act of eating.
Thanks so much everyone!
Jane I love short impacting words and descriptions so thanks for your tag line too!
I love Popfresh but can anyone give me a few more options on the name using words like flavour, taste? And it’s always about the eating experience that will pop up in your community!
Lynn
Pop works because it is short, sweet, and has multiple meanings. If you do something with “flavor” or “taste,” that’s too obvious and generic, and reduces what you are all about to a mere commodity. After all, all foods are expected to have flavor and to taste good — you should never have to explain that in your name, or else it looks like you are trying to cover up the opposite: bland, tasteless food. The Four Seasons or French Laundry aren’t named Fancy Great Tasting Food or Luxury Food Flavor or anything of the sort. Demonstrate, don’t explain.
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