I didn’t understand your reasoning (perhaps) on why Survival of the Artist cannot work (because curators and other art professionals are also involved). If you had said it was in clear use already (ala Artnet) I would agree to moving on. But if I understand your reasoning, I would counter and argue a good brand does not need address all aspects of it’s business so specifically. Not all passengers are virgins on Virgin Airlines…for example.
Either way – best luck with your venture 🙂