Email Marketing

layer working on pc

Email Marketing Best Practices for Lawyers

Let’s talk about email marketing and why it’s a big deal for lawyers like you. Your inbox is a treasure chest, and every email you send is a golden opportunity to connect with potential clients. Now, who wouldn’t want to…

Newsletter Content Tips to Skyrocket Engagement Rates

6 Newsletter Content Tips to Skyrocket Engagement Rates

Just as giving someone a gold chain wrapped in a plastic bag shows a lack of thoughtfulness, sending newsletters with an unappealing design shows a lack of thoughtfulness, too. Of course, in both cases, you also need to focus on…

gmail start

6 Best Practices in Crafting a Customer Retention Email Strategy

The long-term success of any business relies on loyal, engaged customers. New customers may come and go, but those who stick around and keep buying from you will see your business through many ups and downs. These customers, however, need…

email app

8 Tips to Increase Your Email Open Rate

In this digital age, email marketing is essential for marketers and businesses seeking to engage their target audience effectively. One key metric to measure the success of email campaigns is the open rate—the percentage of recipients who open and view…

man working in computer

8 Essential Steps in Crafting Relevant Lead-Nurturing Emails

There are a thousand things that can interrupt and distract a lead’s journey from showing interest in your business to making a purchase. That’s why it’s worth giving them a nudge now and then, and sending a lead nurturing email…

mail not delivered

11 Pro Tips to Maximize Your Email Deliverability

An email marketing campaign is one of the most inexpensive ways to reach a wide audience. However, there’s a lot more that goes into writing an email and bcc-ing it. You need to make sure your email deliverability is on…

7 Effective Tips to Boost Sales Using AI in Email Marketing

7 Effective Tips to Boost Sales Using AI in Email Marketing

Email marketing has been a cornerstone of many campaigns for a long time – and it’s no surprise why. Emails target your customers directly, and you can schedule them to land at the right time to have the best impact….

email cta

The Art of Writing Effective Call-to-Action in Emails

Imagine sitting in a grand concert hall. The lights dim, and the orchestra plays a piece that captivates your soul. Each instrument works harmoniously, building anticipation for that final, climactic note. But when you expect a powerful crescendo, there’s an…

gmail in the laptop

10 Essentials of a Great Email Signature

Whether you’re aiming to make a name for yourself as an independent start-up, or looking to streamline business communication across your whole organization, digital contact management is the way to go, and your email signature can play a vital role…

story telling in emails

How to Use Email Marketing to Tell Your Brand Story

If you’re looking for a way to build a relationship with your customers, few things work better than sharing your brand story. If you’re wondering how you could do that, email marketing’s the answer.  Having a catchy and memorable business…

how to start a profesional email

How to Start a Professional Email

The average business person receives 121 emails per day. Just think about that for a second…the grind of plowing through so many emails as they ping your inbox thick and fast each day. This means that most people know the…

writing an apology email

How to Write a Professional Apology Email

Use Our ‘Three Levels of Apology’ to Dig Yourself Out of a hole. In all probability, you will have a wide range of jobs throughout your career, which means that over time, you’re going to sincerely apologize to lots of…

writing a professional email

How to Write a Professional Email

Unless you have been living in a cave for the last 20 years, you will appreciate that email is an essential part of your work life.  The problem is there might have been a slip in standards of late. The…