Email Marketing

Email marketing is a way for businesses to talk directly to their audience by sending out relevant content to the recipient that fits their consumer behavior. Email engagement isn’t a new concept. In fact, 81% of companies use email as…

As a marketer, you’re constantly seeking ways to maximize your email campaign’s return on investment. One of the most effective strategies at your disposal is email segmentation. By dividing your subscriber list into distinct groups based on specific criteria, you…

The fast-paced world of digital marketing has many moving parts and changes constantly, but one thing always remains true – the targeted email campaign. With all of the recent buzz surrounding flashy social media ads and viral content. Let me…

Hey there! A/B testing in email marketing isn’t just for advanced marketers. In fact, 39% of brands don’t use A/B testing for their email campaigns, and that can mean missed conversions and sales. Take HubSpot, for example. They did an…

Email marketing remains a cornerstone of digital marketing, offering a direct line to your audience’s inbox. However, with inboxes cluttered by countless messages, designing email campaigns that capture your audience’s attention is a significant challenge.  This article provides strategies and…

In the competitive landscape of digital marketing, converting leads into customers is crucial for business growth. An effective email marketing funnel can guide potential customers through the buying journey, nurturing them from initial interest to final purchase.  This article provides…

Sales prospecting emails are critical to your strategy. Your prospects are online, checking their emails several times throughout the day, giving you the perfect chance to get your message across without the irritation of an unsolicited phone call. Yet, are…

Email marketing might be one of the oldest types of digital marketing, but it’s still one of the most effective ones. Having said that, there’s a pretty obvious caveat. For email marketing to be successful, your emails need to be…

Email marketing has come a long way since its inception. At first, it was just a way for businesses to send out the same message to everyone on their email list. As the internet changed, so did email marketing. Marketers…

Email marketing is a powerful tool for engaging with your audience, driving conversions, and maximizing ROI. However, your efforts can become inefficient and ineffective without an optimized workflow. Check out this article to learn how you can make your email…

People love getting great emails! Remember the last time you received a marketing email from a brand you adore? You probably enjoyed the experience and felt more connected to them. Guess what? You’re not alone! 99% of consumers check their…

No matter how brilliant your emails are, they must pass the first and the ultimate threshold in the first place: spam filters and blacklists. A high email deliverability rate – at least 95% of the emails sent – means a…

Email marketing has long been a significant part of the toolkit of marketers, primarily used to drive promotions, sales, and urgent calls to action. Traditionally, this approach has focused on short-term goals like boosting weekend sales or clearing out inventory…

Re-engagement email campaigns are targeted marketing efforts designed to renew interest among subscribers who have become inactive or less responsive over time. These campaigns are created to remind subscribers why they signed up in the first place and provide them…

Email personalization isn’t a gimmick. It’s a simple yet effective way to cut through the noise and reach your customers on an individual level.  You may already be using custom fields to personalize subject lines and welcome emails. But how…

Let’s talk about email marketing and why it’s a big deal for lawyers like you. Your inbox is a treasure chest, and every email you send is a golden opportunity to connect with potential clients. Now, who wouldn’t want to…

Just as giving someone a gold chain wrapped in a plastic bag shows a lack of thoughtfulness, sending newsletters with an unappealing design shows a lack of thoughtfulness, too. Of course, in both cases, you also need to focus on…

The long-term success of any business relies on loyal, engaged customers. New customers may come and go, but those who stick around and keep buying from you will see your business through many ups and downs. These customers, however, need…