Email Marketing

8 Essential Steps in Crafting Relevant Lead-Nurturing Emails

8 Essential Steps in Crafting Relevant Lead-Nurturing Emails

There are a thousand things that can interrupt and distract a lead’s journey from showing interest in your business to making a purchase. That’s why it’s worth giving them a nudge now and then, and sending a lead nurturing email…

11 Pro Tips to Maximize Your Email Deliverability

11 Pro Tips to Maximize Your Email Deliverability

An email marketing campaign is one of the most inexpensive ways to reach a wide audience. However, there’s a lot more that goes into writing an email and bcc-ing it. You need to make sure your email deliverability is on…

7 Effective Tips to Boost Sales Using AI in Email Marketing

7 Effective Tips to Boost Sales Using AI in Email Marketing

Email marketing has been a cornerstone of many campaigns for a long time – and it’s no surprise why. Emails target your customers directly, and you can schedule them to land at the right time to have the best impact….

The Art of Writing Effective Call-to-Action in Emails

The Art of Writing Effective Call-to-Action in Emails

Imagine sitting in a grand concert hall. The lights dim, and the orchestra plays a piece that captivates your soul. Each instrument works harmoniously, building anticipation for that final, climactic note. But when you expect a powerful crescendo, there’s an…

10 Essentials of a Great Email Signature

10 Essentials of a Great Email Signature

Whether you’re aiming to make a name for yourself as an independent start-up, or looking to streamline business communication across your whole organization, digital contact management is the way to go, and your email signature can play a vital role…

How to Use Email Marketing to Tell Your Brand Story

How to Use Email Marketing to Tell Your Brand Story

If you’re looking for a way to build a relationship with your customers, few things work better than sharing your brand story. If you’re wondering how you could do that, email marketing’s the answer.  Having a catchy and memorable business…

How to Start a Professional Email

How to Start a Professional Email

The average business person receives 121 emails per day. Just think about that for a second…the grind of plowing through so many emails as they ping your inbox thick and fast each day. This means that most people know the…

How to Write a Professional Apology Email

How to Write a Professional Apology Email

Use Our ‘Three Levels of Apology’ to Dig Yourself Out of a hole. In all probability, you will have a wide range of jobs throughout your career, which means that over time, you’re going to sincerely apologize to lots of…

How to Write a Professional Email

How to Write a Professional Email

Unless you have been living in a cave for the last 20 years, you will appreciate that email is an essential part of your work life.  The problem is there might have been a slip in standards of late. The…