Branding

It is estimated that each day, approximately 329 million terabytes of data are created on the internet. A significant portion of this data originates from businesses aiming to establish their online presence and raise awareness about their brand. Recently, brands…

Do you know what sets a successful company apart from its competitors? It is not just its products, features, or how they generate leads. You will notice that they do one thing well – tell engaging stories. These stories resonate…

Hey! It’s 2024, and it’s high time to partner with influencers. Why? Because all brands do it? No, not only because practically every brand does it. In fact, 39% of companies have already worked with up to ten influencers, whereas…

Let’s be frank: there’s no quick way to build a brand. Even if you’ve already navigated the initial hurdles that come with starting a small business, successfully marketing it creates another challenge. A lot goes into creating a brand that…

When you pick up your mobile phone or get in your car, do you ever think about the brands and why you chose them?  For many people, there is an emotional connection to a brand that keeps them returning again…

As a storyteller, you understand the power of narratives in capturing attention and evoking emotions. But did you know storytelling is also invaluable for educational entities looking to strengthen their brand? Creating a narrative for your school, university, or any…

College is a great time to reinvent yourself and your identity. Many students go through a certain personal and professional growth, becoming a better person after graduation. This is exactly when you need to start crafting your online presence too!…

In the modern business environment, companies should creatively market their brands to remain afloat in the ever-changing competitive market. Writing a brand story is one of the main ways that companies can appeal to consumers and cultivate loyalty. Through brand…

With 3.1 billion people watching videos on the internet daily, the dominance of video content as a branding and marketing powerhouse cannot be overstated. It has become a mainstay and the driving force behind successful business strategies. In this dynamic…

When you hear the word “branding,” what is the first thing that comes to your mind? Logo or a color scheme? If you said yes, then you are right, but only partially. Logo, typography, brand name, and color scheme are…

Your brand name has a big influence on how consumers see your business. It’s your brand name that consumers use to recognize you, differentiate you from competitors and understand what your business does and what you stand for. A good…

Changing your business name can feel daunting, even insurmountable. And we’re not going to lie to you – there’s definitely a fair amount of work involved if you want to maintain your hard-won reputation when switching to a new brand…

If you’ve started a business, you probably put a lot of thought into coming up with a name. This moniker is a core part of your company’s branding and identity. You want people to recognize it and associate it with…

Nothing stings more than pouring money, hopes, and dreams into a new business just to find out that the store down the street was using your name first. In the digital, globalized world where you can be competing internationally, the…

Moving from a basic idea for a business name to a fully developed marketable name is tough. It’s even tougher starting from nothing. Our expert tips are designed to help you find a stellar foundation for your name and then…