Branding

How to Create a Strong Brand Identity for Your Small Business

How to Create a Strong Brand Identity for Your Small Business

Let’s be frank: there’s no quick way to build a brand. Even if you’ve already navigated the initial hurdles that come with starting a small business, successfully marketing it creates another challenge. A lot goes into creating a brand that…

Crafting Your Online Identity: Personal Branding For College Students

Crafting Your Online Identity: Personal Branding For College Students

College is a great time to reinvent yourself and your identity. Many students go through a certain personal and professional growth, becoming a better person after graduation. This is exactly when you need to start crafting your online presence too!…

How to Write a Stellar Brand Story

How to Write a Stellar Brand Story

In the modern business environment, companies should creatively market their brands to remain afloat in the ever-changing competitive market. Writing a brand story is one of the main ways that companies can appeal to consumers and cultivate loyalty. Through brand…

How Video Content Enhances Your Brand Identity

How Video Content Enhances Your Brand Identity

With 3.1 billion people watching videos on the internet daily, the dominance of video content as a branding and marketing powerhouse cannot be overstated. It has become a mainstay and the driving force behind successful business strategies. In this dynamic…

The Guide to eCommerce Branding

The Guide to eCommerce Branding

When you hear the word “branding,” what is the first thing that comes to your mind? Logo or a color scheme? If you said yes, then you are right, but only partially. Logo, typography, brand name, and color scheme are…

The Role of a Brand Name in Improving Business Productivity

The Role of a Brand Name in Improving Business Productivity

Your brand name has a big influence on how consumers see your business. It’s your brand name that consumers use to recognize you, differentiate you from competitors and understand what your business does and what you stand for. A good…

How to Change Your Business Name (Without Damaging Your Brand)

How to Change Your Business Name (Without Damaging Your Brand)

Changing your business name can feel daunting, even insurmountable. And we’re not going to lie to you – there’s definitely a fair amount of work involved if you want to maintain your hard-won reputation when switching to a new brand…

Why You Should Register a Business Name as a Trademark

Why You Should Register a Business Name as a Trademark

If you’ve started a business, you probably put a lot of thought into coming up with a name. This moniker is a core part of your company’s branding and identity. You want people to recognize it and associate it with…

How to Check if a Business Name is Available for Free?

How to Check if a Business Name is Available for Free?

Nothing stings more than pouring money, hopes, and dreams into a new business just to find out that the store down the street was using your name first. In the digital, globalized world where you can be competing internationally, the…

Expert Tips on How to Come Up With a Business Name

Expert Tips on How to Come Up With a Business Name

Moving from a basic idea for a business name to a fully developed marketable name is tough. It’s even tougher starting from nothing. Our expert tips are designed to help you find a stellar foundation for your name and then…