Branding

Understanding Brand Recall and How It Boosts Product Selling

Understanding Brand Recall and How It Boosts Product Selling

Brands are everywhere in the world around us, from the food we eat to the media we consume. Getting people to notice your brand is only the first step in a sea of logos, slogans, and corporate imagery. Enduring business…

brand archetypes

What Are Brand Archetypes? A Guide to Finding the Right Fit

Brand archetypes aren’t just a fancy new concept or marketing gimmick. They’re the secret sauce behind leading brands like Disney, Nike, and Rolex, helping businesses establish a solid brand image and forge meaningful connections with customers. Find out how you…

Brand Positioning

Why Brand Positioning Research Matters for Effective Marketing Strategy 

Brand positioning defines where your business stands in the market, shaping how customers perceive your value and uniqueness.  Without a clear position, even the best products can go unnoticed. Let’s explore how brand positioning affects your business and why brand…

example of wedding branding

Wedding Branding: How to Go About it?

Every couple dreams of a wedding that reflects their unique love story. That’s why wedding branding has emerged as an essential element in the planning process. Couples want to weave their personalities, values, and narratives into their special day to…

huge psychic business sign

Building a Personal Brand as a Psychic: How to Stand Out in a Crowd

Personal branding has become significant for any professional who wishes to establish themselves in the market. It’s a way to express individuality and expertise and make it with style too. But how does one stand out with so much competition?…

various apple product brands

How to Use Brand Architecture Models

Have you ever bought something, checked the label, and realized that the company that made it is part of a much larger brand? Or have you even seen that the brand of that product is a sub-brand of the major…

customer interaction

How to Optimize Vital Brand Touchpoints to Boost User Experience

How your business introduces itself to your customers matters. Every time they come across your brand – an ad, your social media profile, and, of course, your website – it’s a chance to court them. A great introduction and, more…

branding principles

A Guide to Branding Principles for Your SaaS Startup

With 30,000 SaaS companies active right now, developing a distinct and memorable brand should be your main priority. Think of your brand as the embodiment of your identity. Your company values and core values should be represented through how you…

example of great use of value prop

How to Showcase Your Brand’s Core Selling Points

Even if you know what makes your brand stand out, it won’t be enough if you don’t know how to effectively communicate it. Customers are bombarded with options daily, so getting your core selling points across clearly and compellingly is…

popular gaming streamer

How to Brand Yourself as an Exceptional Gaming Streamer

Branding yourself as an exceptional gaming streamer involves more than just playing games. It’s about defining your unique style, creating a professional image, and engaging with your audience in a way that sets you apart. By mastering storytelling and showcasing…

coca cola branding

Maximize Competitiveness with Brand Health Monitoring Strategies

The fundamental way you stand out from the competition is simple – your audience must love you. If people have a positive view of your brand, they will naturally choose you over brands they don’t have much relationship with.  It’s…

Unbounce microcopy example

Crafting Brand Identity with Strategic Copywriting

Having a flashy logo and a sleek website might seem like enough to define your brand identity, but it actually isn’t. A vital part of who you really are comes from how you communicate with your audience at every touchpoint….

a holi-colored hand receives a McDonald's bag

What is Brand Localization? How Does It Boost Audience Reach?

If you’re considering expanding your product into global markets you’ve likely ticked off the practical factors like distribution, import and export laws, and your sales strategy. You’ve also hopefully done your market research to understand consumer needs and the market…

challenges of brand impersonation

How to Handle Brand Impersonation on Social Media

A YouMail Protective Services survey revealed brand impersonation scams have targeted 78% of respondents. So what happens when your social media handle falls victim to this con?  To avoid the hassle, you must take proactive measures early on. Here are…

marketer bidding on brand keyword

A Guide to Brand Bidding and How It Impacts on Lead Generation

Most online businesses are familiar with keyword bidding. It’s a simple way of climbing the search results that has proven to be effective again and again. But what if we said that you might be missing out on an important…

The Influence of Branding in Improving Consumer Behavior

The Influence of Branding in Improving Consumer Behavior

If you think that owning a business is challenging enough, wait until you hear this. Right now, according to the US Small Business Administration, there are approximately 33.3 million small businesses across the United States. And that’s just small companies…

student working on his startup project

10 Branding Tips for Your College Startup

What is the first thing that comes to your mind as you hear about a particular brand? In the overwhelming majority of instances, the visual image, or logo of the company pops up immediately. In the modern world, everything is…