Branding

Your brand name has a big influence on how consumers see your business. It’s your brand name that consumers use to recognize you, differentiate you from competitors and understand what your business does and what you stand for. A good…

Changing your business name can feel daunting, even insurmountable. And we’re not going to lie to you – there’s definitely a fair amount of work involved if you want to maintain your hard-won reputation when switching to a new brand…

If you’ve started a business, you probably put a lot of thought into coming up with a name. This moniker is a core part of your company’s branding and identity. You want people to recognize it and associate it with…

Nothing stings more than pouring money, hopes, and dreams into a new business just to find out that the store down the street was using your name first. In the digital, globalized world where you can be competing internationally, the…

Moving from a basic idea for a business name to a fully developed marketable name is tough. It’s even tougher starting from nothing. Our expert tips are designed to help you find a stellar foundation for your name and then…