Banding and Branding


Couples Cast Off Their Surnames for Original Ones:

“We wanted a name that meant something,” said Jeff Sharlein, a social worker. “In many ways we are unconventional and our families see this as an unconventional choice.”

More people than ever before are looking for unique ways to express their identity, according to Pamela Redmond Satran, co-author of the “Baby Name Bible.” Her dictionary documents 50,000 names from nouns or colors or even video game characters. “Statistically, fewer and fewer people are using one of the Top 10 names,” she said.

“Everybody is looking for a name that has a lot of personal meaning,” said Satran, who took her husband’s name, but keeps her maiden name as a middle name. “It’s the conscious power of branding and leads people to appropriate a name in a different way. You are not just stuck with and limited to the usual suspects.”

In both first names and surnames, couples now have the freedom to “search and choose the name that really feels like you and really stands for the individual you think you are,” said Satran. “It embodies values, history and image. Naming your family is not unlike naming a company.”

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Birth of a buzzword: Bacn

This item from today’s New York Times “What’s Online” column, Click if You Read This Column:

Saving Your Bacn Over the last week, a new Web 2.0 buzzword was born: “bacn.” Bacn is not spam; rather, it refers to messages — e-mail newsletters, Facebook friend requests, Twitter updates and the like — that are wanted but not needed. “Notifications you want. But not right now,” is the blogger Andy Quayle’s succinct definition (techburgh.com).

By most accounts, the term was coined — or at least gained traction — during last weekend’s PodCamp Pittsburgh event (podcamppittsburgh.com).

On his blog, Eric Skiff offers possible solutions, which amount to smart e-mail filtering and personal discipline. “Once or twice a day while I’m taking a ‘brain break’ I’ll flip through my labels and take care of any pending friend requests, comments, and any other bacn that’s come in during the day,” he writes (glitchnyc.com).

Already, a Web site, bacn2.com, has appeared to help “spread awareness” of bacn and to help people cope.

As bacn proliferates, it will likely become the new spam, making the whole idea of “bringing home the bacn” much less appealing.

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