Wordlab got some good press the other day, in the Lifestyle section of the Hartford Courant. Here’s an excerpt that talks about the excellent ideas for names of bars and clubs generated by some of the creative minds that lurk in the Wordlab Forums.
Some club owners look for name advice online. The website www.wordlab.com offers a forum for entrepreneurs seeking monikers for everything from hot-dog carts to big-city nightclubs.
“I am opening a new club in Ohio, and I can’t come up with a catchy name. … It will be mostly Top 40 dance music with some older stuff thrown in, and of course requests! Can you help?” a seeker with the Web handle TamaraLynn wrote.
Responses included “Shut Up And Dance,” “Galaxy Club” and “Frequency.”
Sixtoemoe wanted a name for a club focused on soul music. Responses included “Soul Survivor,” “Bought and Souled,” “Souled Out” and “Soul Beneficiary.”
Posters on the site have to weed through some attempted humor. To a person seeking a name for a restaurant and bar in Portland, Maine’s art district, for example, a responder offered “Chez Snooty.” Another regular on the site has repeatedly offered “Alcohol & Archery” as a name for a variety of clubs and bars.
Some people do get solutions from the site. The owner of a small bar near a cemetery in Portland, Ore., was offered “The Dead End,” “Dead Zone,” “Plotz” and “Spirits,” among other names. The owner wrote back, “Thanks, we went with Spirits! Great idea.”
Several responders urged owners and managers seeking names to keep them simple. A poster with the web handle Intellishag sought suggestions for a martini bar that would play “chill-out and sexy music” for “sexy young people.”
A poster with the forum name, Elemental, responded, “Think ‘short and sweet,’ ” and suggested several signposts, including “Clean,” “Steel,” “Chrome,” “Velvet” and “Mink.”
Logos and illustrations paired with a name add another layer of style and statement. One of Connecticut’s best known music spots, Toad’s Place in New Haven, uses the image of the well-dressed Victorian Mr. Toad from “Wind in the Willows.”
Toad’s Place owner Brian Phelps says the name was derived from a restaurant “named after a toad or a frog that matched with the French restaurant theme” the original partners envisioned for the place in 1975. The Mr. Toad logo was added later, Phelps says.
Manning, the naming consultant, cites Toad’s Place as a name that stands out amid a crowd of bars and club names that sound like perfume labels.
“There are thousands and thousands of clubs that have edgy, in-your-face names like ‘Ecstasy’ and ‘Opium’ – something sexually suggestive,” he says. “You actually tend not to notice. That’s not pushing the envelope. Something like Toad’s is in the other direction. You actually remember it.”
Remember, Wordlab is the best free naming and branding site on the web, bar none, and we challenge anyone to do better for less.