Only the names have been changed: rebranding movie titles

Here is a funny article about the process of rebranding American movie titles with more literal names when the films are exported to other countries. Pretty Woman became I’m Rich But I Like Cheap Prostitutes in Germany and,

On its release in China, Boogie Nights — about a well-endowed porn star — became His Powerful Device Makes Him Famous.

The Piano, the 1993 romantic drama about a mute woman piano player in 19th-century New Zealand, was retitled Wretch! Let Me Chop Off Your Finger.

Never underestimate what a powerful device a name can be….