ByFlorent Fabre
Do you ever feel overwhelmed by the content you produce and post? Content marketing is an essential part of any business strategy, with 97% of marketers saying their content marketing brought success in 2023. However, when you’re managing multiple social…
ByFlorent Fabre
Have you ever bought something, checked the label, and realized that the company that made it is part of a much larger brand? Or have you even seen that the brand of that product is a sub-brand of the major…
ByFlorent Fabre
How your business introduces itself to your customers matters. Every time they come across your brand – an ad, your social media profile, and, of course, your website – it’s a chance to court them. A great introduction and, more…
ByFlorent Fabre
Email marketing is a way for businesses to talk directly to their audience by sending out relevant content to the recipient that fits their consumer behavior. Email engagement isn’t a new concept. In fact, 81% of companies use email as…
ByFlorent Fabre
With 30,000 SaaS companies active right now, developing a distinct and memorable brand should be your main priority. Think of your brand as the embodiment of your identity. Your company values and core values should be represented through how you…
ByFlorent Fabre
If you’ve been blogging for a while, you know it’s not just about hitting publish. It’s about making sure people actually connect with what you’ve written. After all, high engagement rates help turn casual readers into loyal followers. Whether you’re…
ByFlorent Fabre
Even if you know what makes your brand stand out, it won’t be enough if you don’t know how to effectively communicate it. Customers are bombarded with options daily, so getting your core selling points across clearly and compellingly is…
ByFlorent Fabre
As a marketer, you’re constantly seeking ways to maximize your email campaign’s return on investment. One of the most effective strategies at your disposal is email segmentation. By dividing your subscriber list into distinct groups based on specific criteria, you…
ByFlorent Fabre
Mastering content research for international markets is a significant challenge that demands social sensitivity, strategic planning, and a profound understanding of local subtleties. As businesses increasingly look to expand globally, the ability to create content that resonates across diverse markets…
ByAndi Khaerul Nasruddin
So, you’ve poured your heart and soul into your embroidery business. You have all the top-notch equipment and have dreamed up some killer designs, but there’s still one thing you have to figure out: your business name. It may seem…
ByAndi Khaerul Nasruddin
Content creation is the lifeblood of online businesses. Whether it’s blog posts, social media updates, or marketing materials, producing engaging content is necessary for attracting and retaining customers. That said, turning an idea into a published piece is often fraught…
ByFlorent Fabre
The fast-paced world of digital marketing has many moving parts and changes constantly, but one thing always remains true – the targeted email campaign. With all of the recent buzz surrounding flashy social media ads and viral content. Let me…
ByKateryna Kalnova
Hey there! A/B testing in email marketing isn’t just for advanced marketers. In fact, 39% of brands don’t use A/B testing for their email campaigns, and that can mean missed conversions and sales. Take HubSpot, for example. They did an…
ByFlorent Fabre
Email marketing remains a cornerstone of digital marketing, offering a direct line to your audience’s inbox. However, with inboxes cluttered by countless messages, designing email campaigns that capture your audience’s attention is a significant challenge. This article provides strategies and…
ByFlorent Fabre
In the competitive landscape of digital marketing, converting leads into customers is crucial for business growth. An effective email marketing funnel can guide potential customers through the buying journey, nurturing them from initial interest to final purchase. This article provides…
ByFlorent Fabre
Branding yourself as an exceptional gaming streamer involves more than just playing games. It’s about defining your unique style, creating a professional image, and engaging with your audience in a way that sets you apart. By mastering storytelling and showcasing…
ByFlorent Fabre
Social media users have grown from 970 million to 4.95 billion between 2010 and 2023. For a significant portion of the US population, these platforms are an important source not just for networking but for finding information, discovering products, and making…
ByFlorent Fabre
The fundamental way you stand out from the competition is simple – your audience must love you. If people have a positive view of your brand, they will naturally choose you over brands they don’t have much relationship with. It’s…