Author: Florent Fabre

As a media publisher, I launched many projects, and finding the right name for them has always been challenging. I'm here to make Wordlab a reference for entrepreneurs seeking help finding the right business names and messages.
museum steve jobs

6 Steps to Craft a Brand Story That Sells

Do you know what sets a successful company apart from its competitors? It is not just its products, features, or how they generate leads. You will notice that they do one thing well – tell engaging stories. These stories resonate…

strong branding in magazine

How to Create a Strong Brand Identity for Your Small Business

Let’s be frank: there’s no quick way to build a brand. Even if you’ve already navigated the initial hurdles that come with starting a small business, successfully marketing it creates another challenge. A lot goes into creating a brand that…

7 Effective Tips to Boost Sales Using AI in Email Marketing

7 Effective Tips to Boost Sales Using AI in Email Marketing

Email marketing has been a cornerstone of many campaigns for a long time – and it’s no surprise why. Emails target your customers directly, and you can schedule them to land at the right time to have the best impact….

brand story saying "passion led us here"

How to Write a Stellar Brand Story

In the modern business environment, companies should creatively market their brands to remain afloat in the ever-changing competitive market. Writing a brand story is one of the main ways that companies can appeal to consumers and cultivate loyalty. Through brand…

email cta

The Art of Writing Effective Call-to-Action in Emails

Imagine sitting in a grand concert hall. The lights dim, and the orchestra plays a piece that captivates your soul. Each instrument works harmoniously, building anticipation for that final, climactic note. But when you expect a powerful crescendo, there’s an…

gmail in the laptop

10 Essentials of a Great Email Signature

Whether you’re aiming to make a name for yourself as an independent start-up, or looking to streamline business communication across your whole organization, digital contact management is the way to go, and your email signature can play a vital role…

computer saying do more

The Role of a Brand Name in Improving Business Productivity

Your brand name has a big influence on how consumers see your business. It’s your brand name that consumers use to recognize you, differentiate you from competitors and understand what your business does and what you stand for. A good…

a business store front

How to Change Your Business Name (Without Damaging Your Brand)

Changing your business name can feel daunting, even insurmountable. And we’re not going to lie to you – there’s definitely a fair amount of work involved if you want to maintain your hard-won reputation when switching to a new brand…

story telling in emails

How to Use Email Marketing to Tell Your Brand Story

If you’re looking for a way to build a relationship with your customers, few things work better than sharing your brand story. If you’re wondering how you could do that, email marketing’s the answer.  Having a catchy and memorable business…

typewriter with domain name written on paper

How to Change a Website Domain Name?

Are you thinking of changing your website’s domain name? Whether it’s because of a rebranding effort, global expansion, or a strategic shift in business, transitioning to a new domain name requires more than just a simple switch. While major brands…

brand signs

Why You Should Register a Business Name as a Trademark

If you’ve started a business, you probably put a lot of thought into coming up with a name. This moniker is a core part of your company’s branding and identity. You want people to recognize it and associate it with…

a rock band playing live

491 Currated Band Name Ideas

We know how hard it is to come up with a great band name, and yet we persist. Public service demands great sacrifices, and down below, you’ll find 491 of them for your musical pleasure. And don’t forget to give…