Author: Florent Fabre

As a media publisher, I launched many projects, and finding the right name for them has always been challenging. I'm here to make Wordlab a reference for entrepreneurs seeking help finding the right business names and messages.
email funnel

From Leads to Customers: Building an Email Funnel That Converts

In the competitive landscape of digital marketing, converting leads into customers is crucial for business growth. An effective email marketing funnel can guide potential customers through the buying journey, nurturing them from initial interest to final purchase.  This article provides…

popular gaming streamer

How to Brand Yourself as an Exceptional Gaming Streamer

Branding yourself as an exceptional gaming streamer involves more than just playing games. It’s about defining your unique style, creating a professional image, and engaging with your audience in a way that sets you apart. By mastering storytelling and showcasing…

social media icons

Choosing the Best Social Media Platform for Your Brand

Social media users have grown from 970 million to 4.95 billion between 2010 and 2023. For a significant portion of the US population, these platforms are an important source not just for networking but for finding information, discovering products, and making…

coca cola branding

Maximize Competitiveness with Brand Health Monitoring Strategies

The fundamental way you stand out from the competition is simple – your audience must love you. If people have a positive view of your brand, they will naturally choose you over brands they don’t have much relationship with.  It’s…

OnlyFans Content Strategy

10 Steps to Create an Effective OnlyFans Content Strategy

Creating an effective OnlyFans content strategy requires creativity, consistency, and audience understanding. Whether new to the platform or looking to enhance your current approach, a well-thought-out content strategy is essential for building a loyal following and maximizing your earnings. Here’s…

Unbounce microcopy example

Crafting Brand Identity with Strategic Copywriting

Having a flashy logo and a sleek website might seem like enough to define your brand identity, but it actually isn’t. A vital part of who you really are comes from how you communicate with your audience at every touchpoint….

a holi-colored hand receives a McDonald's bag

What is Brand Localization? How Does It Boost Audience Reach?

If you’re considering expanding your product into global markets you’ve likely ticked off the practical factors like distribution, import and export laws, and your sales strategy. You’ve also hopefully done your market research to understand consumer needs and the market…

email marketer at his desk

10 Tips to Make Your Sales Prospecting Emails Stand Out

Sales prospecting emails are critical to your strategy. Your prospects are online, checking their emails several times throughout the day, giving you the perfect chance to get your message across without the irritation of an unsolicited phone call. Yet, are…

seo writer

Writing Effective SEO Content for Global English Markets

In today’s digital age, businesses are no longer confined by geographical boundaries. The internet has opened up a vast arena of opportunities, allowing brands to reach audiences around the globe. However, with this expanded reach comes the challenge of standing…

marketers designing ecom blog

8 Ways Your Ecommerce Blog Can Contribute to Conversions

Investing in content marketing is one of the best (and most budget-friendly) ways to drive business growth. If you look at the latest data from Forbes Advisor, you’ll find that 90% of marketers plan on investing in content in 2024….

marketer bidding on brand keyword

A Guide to Brand Bidding and How It Impacts on Lead Generation

Most online businesses are familiar with keyword bidding. It’s a simple way of climbing the search results that has proven to be effective again and again. But what if we said that you might be missing out on an important…

email app

How to Warm Up Email Domains and Avoid the Spam Folder

Email marketing might be one of the oldest types of digital marketing, but it’s still one of the most effective ones. Having said that, there’s a pretty obvious caveat. For email marketing to be successful, your emails need to be…

The Influence of Branding in Improving Consumer Behavior

The Influence of Branding in Improving Consumer Behavior

If you think that owning a business is challenging enough, wait until you hear this. Right now, according to the US Small Business Administration, there are approximately 33.3 million small businesses across the United States. And that’s just small companies…

recruitment agency

How to Leverage Content Marketing For Recruitment

Rather than waiting for qualified talent in your field to come to you, leveraging content marketing for recruitment purposes is a surefire way to get your job listings to the right people. With compelling content like blog posts, social media…

airbnb business

Crafting the Perfect Airbnb Title: Tips to Attract More Guests

The title of your Airbnb listing is the first thing potential guests see, and it plays a crucial role in their decision-making process. A well-crafted title can make your property stand out among countless others, enticing travelers to click on…

manager working on content strategy

Content Marketing Strategies for Small Businesses

Content marketing is an effective strategy that small businesses can use to grow sales, interact with customers, and build brand awareness. It might be difficult to create an effective content marketing strategy while working with a tight budget. How To…

marketer working on email campaign

Personalization at Scale: How AI is Changing Email Marketing

Email marketing has come a long way since its inception. At first, it was just a way for businesses to send out the same message to everyone on their email list. As the internet changed, so did email marketing. Marketers…