Author: Florent Fabre

Sensitive service businesses deal with some very unique marketing issues that are far more sophisticated than standard selling methods. We’re talking about businesses like law offices, medical practitioners, financial advisors, counselors, and other professionals who deal with confidential data or…

The creative process demands intense dedication, countless work hours, and deep emotional investment. Thus, protecting your work’s uniqueness should always remain a priority. This article will guide you through the critical points necessary for safeguarding your creative work. 1. Intellectual…

We currently live in a hyper-connected world where consumers wield the power to shape the narrative surrounding brands. From social media conversations to online reviews, every interaction leaves a digital footprint that can either build or undermine your brand’s reputation….

In today’s digital era, mobile applications are powerful tools for user engagement, and branding is very crucial to their success. While design and functionality are important, the branding within the UI leaves a lasting impression. As users navigate through a…

Brands are everywhere in the world around us, from the food we eat to the media we consume. Getting people to notice your brand is only the first step in a sea of logos, slogans, and corporate imagery. Enduring business…

Brand archetypes aren’t just a fancy new concept or marketing gimmick. They’re the secret sauce behind leading brands like Disney, Nike, and Rolex, helping businesses establish a solid brand image and forge meaningful connections with customers. Find out how you…

Brand positioning defines where your business stands in the market, shaping how customers perceive your value and uniqueness.  Without a clear position, even the best products can go unnoticed. Let’s explore how brand positioning affects your business and why brand…

Have you ever bought something, checked the label, and realized that the company that made it is part of a much larger brand? Or have you even seen that the brand of that product is a sub-brand of the major…

How your business introduces itself to your customers matters. Every time they come across your brand – an ad, your social media profile, and, of course, your website – it’s a chance to court them. A great introduction and, more…

With 30,000 SaaS companies active right now, developing a distinct and memorable brand should be your main priority. Think of your brand as the embodiment of your identity. Your company values and core values should be represented through how you…

Even if you know what makes your brand stand out, it won’t be enough if you don’t know how to effectively communicate it. Customers are bombarded with options daily, so getting your core selling points across clearly and compellingly is…