ByFlorent Fabre
We currently live in a hyper-connected world where consumers wield the power to shape the narrative surrounding brands. From social media conversations to online reviews, every interaction leaves a digital footprint that can either build or undermine your brand’s reputation….
ByFlorent Fabre
In today’s digital era, mobile applications are powerful tools for user engagement, and branding is very crucial to their success. While design and functionality are important, the branding within the UI leaves a lasting impression. As users navigate through a…
ByFlorent Fabre
In an age of digital marketing, it’s more important than ever to make sure that your promotional email content is properly targeted and structured so that you can stand out in a potential customer’s inbox. More and more businesses are…
ByFlorent Fabre
Brands are everywhere in the world around us, from the food we eat to the media we consume. Getting people to notice your brand is only the first step in a sea of logos, slogans, and corporate imagery. Enduring business…
ByFlorent Fabre
Brand archetypes aren’t just a fancy new concept or marketing gimmick. They’re the secret sauce behind leading brands like Disney, Nike, and Rolex, helping businesses establish a solid brand image and forge meaningful connections with customers. Find out how you…
ByFlorent Fabre
Brand positioning defines where your business stands in the market, shaping how customers perceive your value and uniqueness. Without a clear position, even the best products can go unnoticed. Let’s explore how brand positioning affects your business and why brand…
ByFlorent Fabre
Managing your workload effectively is essential for the success of professionals in different fields, especially for freelance email marketers. The ability to create engaging and effective email campaigns while handling client demands and multiple projects requires a solid time management…
ByFlorent Fabre
Do you ever feel overwhelmed by the content you produce and post? Content marketing is an essential part of any business strategy, with 97% of marketers saying their content marketing brought success in 2023. However, when you’re managing multiple social…
ByFlorent Fabre
Have you ever bought something, checked the label, and realized that the company that made it is part of a much larger brand? Or have you even seen that the brand of that product is a sub-brand of the major…
ByFlorent Fabre
How your business introduces itself to your customers matters. Every time they come across your brand – an ad, your social media profile, and, of course, your website – it’s a chance to court them. A great introduction and, more…
ByFlorent Fabre
Email marketing is a way for businesses to talk directly to their audience by sending out relevant content to the recipient that fits their consumer behavior. Email engagement isn’t a new concept. In fact, 81% of companies use email as…
ByFlorent Fabre
With 30,000 SaaS companies active right now, developing a distinct and memorable brand should be your main priority. Think of your brand as the embodiment of your identity. Your company values and core values should be represented through how you…
ByFlorent Fabre
If you’ve been blogging for a while, you know it’s not just about hitting publish. It’s about making sure people actually connect with what you’ve written. After all, high engagement rates help turn casual readers into loyal followers. Whether you’re…
ByFlorent Fabre
Even if you know what makes your brand stand out, it won’t be enough if you don’t know how to effectively communicate it. Customers are bombarded with options daily, so getting your core selling points across clearly and compellingly is…
ByFlorent Fabre
As a marketer, you’re constantly seeking ways to maximize your email campaign’s return on investment. One of the most effective strategies at your disposal is email segmentation. By dividing your subscriber list into distinct groups based on specific criteria, you…
ByFlorent Fabre
Mastering content research for international markets is a significant challenge that demands social sensitivity, strategic planning, and a profound understanding of local subtleties. As businesses increasingly look to expand globally, the ability to create content that resonates across diverse markets…
ByFlorent Fabre
The fast-paced world of digital marketing has many moving parts and changes constantly, but one thing always remains true – the targeted email campaign. With all of the recent buzz surrounding flashy social media ads and viral content. Let me…
ByFlorent Fabre
Email marketing remains a cornerstone of digital marketing, offering a direct line to your audience’s inbox. However, with inboxes cluttered by countless messages, designing email campaigns that capture your audience’s attention is a significant challenge. This article provides strategies and…