I think the problem is in the name as much as the tagline. What Insynch seem to do is provide action plans derived from surveys rather than just the surveys themselves. This is interesting, but is constrained by the name which conveys the impression to its audience that it is just one more survey company – and people who commission surveys put those companies in a mental box that does not include action plans,
The current choice of tagline compounds this – and I guess you recognise this and that is the reason for wanting to change it – but you might want to think about modifying the company name as well. ‘Insynch Research’ would be better; ‘research’ has a feeling of depth to it that ‘surveys’ does not.
Insynch Research | Discovering the facts. Planning the response.
‘Finding’ would be an alternative to ‘Discovering’, and ‘data’ would be an alternative to ‘facts’, although ‘data’ is a very dry word.
