‘Better project, better kitchen’ means nothing to me. If you are saying that you put more thought into the day-to-day functionality of the kitchen, and use that to influence the design, then a better line would be something like:
‘Better thinking, better kitchen’
or
‘Better planning, better kitchen’
or
‘Kitchens for cooks, not kitchens for designers’
or
‘Designer kitchens designed for real cooks’
or something along these lines
I’m very sorry, but I have no idea who Papa Johns is, or why the fact that he is opening a restaurant would affect what you say aboout how you design kitchens.