Wordlab

Hi!
I’m a professional organizer and my rates are hourly, but discounts are available for larger projects. So for instance, clients get 10% off if they buy package A (5 hours), 15% off if they buy package B (10 hours) and 20% off if they buy package C (15 hours).
I just don’t want to use: Package A, Package B, Package C… or the more common: Bronze, Silver, Gold. Please help me come up with something creative for this type of company!!!
Thank you!
Chantal

Try to think of what your client is actually trying to accomplish with each package. Think in terms of marketing each package as much as naming it. Use those feelings, objectives, or outcomes as the actual names. Examples might be Organize Package, Systemize (not even a real word which is kida cool, but it works better than systematize) Package, and Synergize Package. I heard a marketing podcast recently that was raving about a tea company’s product names that named the products after what each tea was supposed to promote. Energize, Optimize, Wellness, etc. Most similar companies used the flavor, (Mango, Pomegranate, Raspberry). The concept has caught on and is now recognized as a hot trend in brand marketing.

Good luck!

Oh, thought of another great example. A fairly new, yet hot company is 37signals. It makes Software as a Service (SaaS) products for project management, CRM, information management, etc. Anyway, they break from the norm of software naming conventions by using names like ‘Basecamp’, ‘Highrise’,'Backpack’, and ‘Campfire’ for their different product lines. They caught the attention of software makers by developing really cool programs, they caught the attention of BizDev pros by using strictly a SaaS model, and they caught the attention of marketers with their unusual creativity in marketing and naming.

Quick Fix – 5 hr. pkg.

MidSize Makeover – 10 hr. pkg.

SuperDuper Solution – 15 hr. pkg.