This non-profit organization will provide an ethics education program focusing on young adults (13-20s). Funds will be raised to provide this program to as many prospective members as possible.
The aim is that all members who complete the program will develop into ethical leaders, which will ultimately develop a strong reputation for the organization, spurring further membership and a resurgence of ethical decision making.
I’ve struggled coming up with a catchy, yet strong branding concept that is easily identifiable with ethical decision making. Search engines are of little use when you mention ethics and branding in the same search. Haha.
Here are the only things I’ve considered so far, but don’t feel they are good enough:
The Arete Society (Arete is a Greek word for virtue or “highest excellence”)
Impact
Ethos (Greek origin for the word ethics)
Some words related to ethics I’ve been trying to play off of:
axiology – the branch of philosophy dealing with values, as those of ethics, aesthetics, or religion.
casuist – a person who studies and resolves questions of right and wrong in conduct.
deontology – the branch of philosophy concerned with ethics, especially that branch dealing with duty, moral obligation, and right action.
Feel free to offer up any suggestions you may have! Thanks in advance!
