I provide the usual accounting services but focus more on improving the future of my client businesses versus just reporting about their past. I would describe my clients as interesting, fun, cool and love life as much as their business. I want a more modern, edgy name versus using my last name (and not cheesy). I would consider that I fall somewhere in between the boring accountant and the exciting entrepreneur that helps me connect well with my clients.
I do realise that it is me that people will hire and not my company name. I just want to have a polished look for my business. I have brainstormed with friends, family and partners but there has been no consensus. The last name I presented was Square Accounting, of which half like it and half did not. I like the word because of all its meanings, but many saw it as meaning just boring. Any ideas or thoughts would be appreciated.
Thanks