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Product Names

Public Group active 4 days, 20 hours ago

You’ve worked long hours and spend a lot of money developing a killer product — make sure you give it a name that will propel it out in the world, not let it get pushed to the back of the shelf. Post requests for product names as new topics in Forum for this group.

More: List of 3243 Product Names recovered from the wreckage of the old Wordlab website.

Name needed for an online resource for doctors (2 posts)

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  • Profile picture of AtEX AtEX1p said 10 months, 4 weeks ago ago:

    Having trouble to find a name that does justice to the site. Whilst there are the more traditional pdf research and clinical materials for specialists, it’s also a networking tool with a conference center where symposia and meetings can be streamed live or recordings viewed afterwards, there are interviews with key opinion leaders, you can take CME (continuing medical education) courses and post questions to the KOLs throughout. The concept testing has gathered great feedback from doctors but so far I’ve drawn a blank on a name that means something to potential users. So we’ve tried Med +noun eg medpoint, medihub, medlink, clinipoint etc etc and they all sound like pharma suppliers, manufacturers, health insurance plans etc etc. Very samey. Does anyone have any thoughts…?

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  • Profile picture of snark snark809p said 10 months, 3 weeks ago ago:

    Yes. Avoid all “samey” names like Medi___ — done to death, as you have discovered. For comparison, here is the CME brand I named a few years back: http://www.zinzin.com/work/antidote-continuing-medical-education-cme-name/

    Try reading through the materials on Zinzin and see if that helps you. The key questions to ask and answer are: What is your brand positioning? What is the unique tone and personality and the primary story you want your brand to convey to the world? Why do you do what you do, and how are you different from the competition?

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