I am working on a e-commerce project which will allow men to customize their dress & casual shoes. Also, by customization I mean they will be able to choose the type of leather, color of the leather, style of the shoes, color of the lace or buckle, color of the thread used for stitching, and design on the top of the shoes (it’s called brogueing). In other words, you can pretty much create the whole shoe from scratch.
Our vision is to provide high quality customized products to men. Initially we will start with dress shoes but eventually we have plans to expand into multiple product lines. Our business model is based on the following premise.
In today’s dynamic and demanding world customers are bombarded with hundreds and thousands of products. We believe as we move on to this new world, they will no longer be happy & satisfied with mass produced generic products. As we have seen during the recent recession customers are always looking for value added products and we think this is the beginning of this perpetual trend. We strongly believe the best way to provide value to customers is by giving them exactly what they want.
I want the name of the project to signify who we are. Also, I would prefer not to use the word Shoes in it because we are planning to expand into multiple product lines.
Any ideas peeps? All your help is much appreciated.