Looking for a name for a new research company that will focus entirely on working with startups to determine if their concepts are viable. That is, will people actually use the thing they’re considering making. This could be a new service or application, for example.
The target customers for this are the startups themselves, but also venture capital (VC) companies and angel investors.
A couple of things to consider:
Overall the name should be: descriptive, official, trusted, VC-Friendly, distinctive
Cannot be one of the same old goofy, “Web 2.0″ startup names since we’re marketing to hard-core professional business people here (something like Klixpo or whatever whacky names seem to be the norm for startup companies these days).
It can be one word or two.
Thanks in advance for any help.