I just started a business to commercialize a new chip I came up with while cooking for my kids at home. If all goes well, I hope to launch other product lines as well.
I believe everyone loves chips but until now there hasn’t been one that is actually good for you. These new chips taste great and replace a portion of the fat and carbs found in regular chips with high-quality protein. As a result, they aren’t just better, they are actually good for you!
Target consumers will be people who currently eat ‘healthier’ chips like POPChips and people who have given up chips for health reasons.
Here are the directions I’ve been exploring:
1) Finally a chip that’s good for you
2) The chip that gives you everything you want in a snack (great taste, nutrition, satisfies your hunger)
Since I’m better at engineering than I am at coming up with creative names, I don’t have anything I like right now.
Thanks so much to anyone who has some ideas to offer!