I’m starting a company to sell supplies to garage biologists and biohackers, amateur and professional.
SO: we need a name that is both appealing to the amateur community and professional scientists. A name like “cheapo-bio.com” or “amateurbio.com” might turn the pros off.
Ideally, we’ll find a name that is hip and slightly edgy, something at conveys a little bit of street cred, but not enough to freak anyone out. Mash-up the Shepard Fairey OBEY brand (hip) + Science McGuyver (DIYish) + Dr. Horrible’s Sing Along Blog (sciency fun) + Astronauts (awesome) and that’s sort of the brand identity I want.
Got any ideas?
My favorite name so far is “HandyScientist.com” or HandySci.
Here are some other ideas:
peepbio.com
molynaut.com
bringbio.com
qb.io
mbio.com
mb.io
recbio.com
holobio.com
hollabio.com
fuabc.com (fucking awesome bio company)
makerbio.com
diybiostore.com
folkbio.com
freelicase.com
freelix.com
shinybio.com
synb.org
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For context, try googling “diybio”.
We’ll have two sorts of products:
1. Existing hardware & reagents that we sell in smaller quantities or at lower prices than traditional lab supply companies. These products can all be purchased somewhere else, but often at much greater hassle or expense – for instance, an amateur might have to form a business to convince certain traditional supply companies to sell to them (cough, invitrogen, bio-rad, etc)
2. New hardware tools and kits that garage biologists are inventing on their own, often because the existing solutions are way too expensive, closed-source, boring, etc.
It’s the second category of products that I’m really excited about. Some of the amateur inventions we’ll sell will be so good that professional scientists will actually want to buy them.
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