Wordlab

We are staring a company that will be an online market place for residential customers to buy lower priced electricty in deregulated states. Our competitors brands are focused on saving and simplicity (buying lower priced electricity and completing the priocess easily) – even though they are not offering an easy process!

We will get paid to acquire customes for electricity suppliers, but will also offer 1) tools and information to help you mange your energy usaege, 2) actions you can take to conserve (behavior chnages and home improvements), and 3) information about conservation incentives (offered by the government).

Please help us! Most of the words that make any sence with the word energy are already someone elses URL.

Alan

Fuel Duel
We fightyour corner to get you the best deal available

Volt Viper

Power Players

Power Pool

Power Plays

Power Piker or Power Pikers

Penny-Pinching Power

Watt Works

WATTer Power

WATTs What!

WATTever U-Like!

These are some great and creative names! One other angle we are considering is to position ourselves as an energy partner, mentor, or advisor. Once you buy energy through us, we have several energy saving and management tools that we will provide. Any thoughts on that angle? We really appreciate your help!!!

Are you sure that an ‘energy partner’ is what consumers want?. My experience (as a consumer) is that I want someone who can recommend me the best deal, but I’m not really interested in all that other s**t.

Don’t get me wrong, I know I SHOULD be interested, but I have so many other things to fix and manage that so far as energy costs are concerned it’s the price deal that I’m really interested in.

If (and I accept that it’s an ‘if’) this is typical, then focusing on the added value stuff as the key message could actually be counter-productive.

Perhaps a tagline that says something like ‘the best price deal is just the beginning of what we can do for you’ might be a way round this. If people want the rest of what you can offer then they have an invitationto find out more, and if they don’t then they can just focus on the price benefits.

I may have this wrong – it’s just a personal view, and I would welcome others’ opinions…..

I agree with you Chris…as a consumer – pun intended here….I don’t have the energy to investigate, much less compare/contrast/choose a partner in this space. So, for positioning, my thoughts are…

We have the energy! We have the time AND the energy!

Thanks a lot for the very thoughtful feedback and suggestions. We are focused on savings but want to differentiate ourselves from the other online competitors that use the pure easy savings message. It is savings first, but other added services to create more of an on-ging relationship (if we can). We came up with the name SparkSaver with the tag line “Energy Savings Made Simple”. However, another company has claimed that this is an infringement in their name that is similar (we do not want to fight about this since we are new to the industry).

Additionally, we are expecting more of our customers to be women rather than men. We do not want an overly feminine name, but we also do not want an overly macho one. Thanks again for your help. I really appreciate it a lot!!!
So, any other name thoughts?

If you wanted to try exclusively targeting women as a differentiating tactic, that seems promising. In and of itself, the strategy is simpler and allows you some latitude your competitors may lack.

EmPowered could become FEMpowerED
Energetic could become EnergETTE

You know your business far better than we do, just freestyling above. For more gender neutrality, consider…

DynaSave
PowerDyne
What-the-Watt

Hi Guys –

These are some great suggestions – you are very creative with naming ideas. I do not think that we want to take the completely female angle. We are unfortunately facing the URL availability challenge.
Empowered – taken
Energetic – (I really love this one) is taken.
Dynasave – taken
PowerDyne – taken
What-the-watt – available – but not my favorite.
Thank you for all your help I really appreciate it a lot!!!
I would welcome any other help you may be willing to offer!

Why not add a URL modifier? If you like Energetics, energeticsconsultancy.com (for example) is available.
With the way search engines work these days, that will work every bit as efrfectively as Energetics

Guys – I have one last question. We are executing a social media strategy to drive the business. How do you feel about a .net (or any other extension) rather than .com?

Again, thanks a lot for all your help!

SparkShark – Killer Energy-Savings!

For most cases, stick with .com, but since you are creating an electricity network, perhaps .net could work for you. Use an appropriate modifier to secure a domain. Make sure the site is well designed for download speed and properly optimized for the search engines, and that will make more of a difference than the domain name.

Jolt
Joltage
High Voltage
Voltage
Volta
Surge
Mainline
Juice
Juicer
eJuice
Electro
Electro Juice
Dyna Juice
DynaVolt
Dynagasm
Electrogasm
Power Play
Power Mad
Powermonger
Powershop

Thanks for your response. You have made some great suggestions. What does everyone think of the name CurrentChoice?

Thanks for all your help!!!

Hmmmm…”CurrentChoice” (not bad)…like Snark’s “Joltage”

But if you need more:

PowerPond

PowerChoices