Wordlab

We have 3 different stores catering to fashionwear, footwear and cosmetics… I want to bring all the three stores under one roof and name them… I have one name i.e. CENTREPOINT in my mind but not convinced… Plz help by suggesting some brand names….

Tribaby
Trillobite
Catwalk
Cosmedrome
Dromedary
HeyBaby

All Dressed Up
Warpaint
Look out

@snark : your lines are awesome,
But i want to use something like ” In the middle” what i want to convey is all my three brand names have been synergized in one store and i want that store name …

@chris : Good work… can i have some more????

First, how well known are your existing brand names? If they are well known then putting them together in a strapline may be the best way to do the 3-in-1 thing; eg, ‘Brand A, Brand B and Brand C all under one roof’

Second, I know the fact that you have put all three under one roof is important to you, but does it really matter to your customers? …and does it matter enough to make that the overriding factor about the name?

What the three things put together say to me is that this is the place to come when you are getting ready to go out and have some fun; you’ll sort the fashion, the shoes and the make-up. That’s what I think the name should be capturing

Friday Night
Summer Lightning

Wearetics
Politan
Preen
Betweens
Entre X

….dammit, bw [ @blindweezy ], was just going to suggest Preen

LookLookLook

All Together Now

@designc, I agree with @chris — do your customers really care if you’re 3 formerly separate stores now all in one? That’s a baseline positioning that’s not terribly interesting — it’s like having a name like “Store with four walls and a roof” — such things are a given.

So, what is the personality of your brand? What do you want to communicate to the world about your store or the kinds of goods it sells?

@chris & @snark: Thanks a ton for taking timeout! I truly appreciate your efforts.

Well my brands are average known ones. The idea behind the thought of giving one name is to represent my company’s strategy to synergize its core retail concepts, Brand 1,Brand 2 and Brand 3 , under one identity, thereby projecting a ‘single destination shopping experience’.

The most visible benefit of this convergence will be the enhanced design and stimulating shopping experience for consumers. We will offer the same great value for money in a visually exciting destination for the whole family. It is about shaping consumer perceptions, increasing brand worth and fuelling future growth for the company in the mid market retail section.

The name should be capturing and should project “SINGLE DESTINATION SHOPPING EXPERIENCE” …

HOPE THIS HELPS!

@blindweezy : Thanks a lot BW you gave me a nice name i.e. PREEN for another concept . Please read my comments to Chris & Snark may be you can help me better….

I think you are getting two things confused (if you will forgive my saying so).

The promise of your brands at present is surely about how they make people feel? The fact that you are adding the convenience factor of making them all available under one roof is great, but is not an enhancement of the individual brand promises; it is part of a separate accessability message that will be attached to the new ‘umbrella’ brand.

If you replace the emotional promise (we’ll make you look and feel great) with a convenience promise (all under one roof), you have not aggregated the two into something bigger, you have replaced one with the other – and I would suggest substituted a weaker for a stronger.

The ‘all under one roof’ message is great as part of a strapline, but that is where it belongs. It should not affect your choice of ‘umbrella’ name which should seek to feed off the common emotional thread running through the existing brands. It is this gut attraction to the brands that will continue to drive sales and brand value; the convenience factor should boost the level of sales but is subordinate in terms of the overall role it plays.

@chris : Thnks for your comments, As said before(may be i communicated in a wrong way)., The Idea here is convenience factor which is like an incentive to my existing brands…

Hope to get some good names….

OK. I don’t think there’s any miscommunication – just a disagreement

At the end of the day, it’s your business. If you want a name that speaks of convenience, that’s what we’ll do our best to provide…

This is confusing….
Alright maybe
onestopfashion
fashionsuite
beautysuite
The Suite…than you could have the all together thing
rooftop
fashionista