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Apple granted patent for “smart garment”

April 20, 2010 in IP Issues, Technology by snark

Patently Apple writes that Apple Wins Patent for Smart Garment, and shows this image from Apple’s “smart garment” patent:

Apple smart garment patent

Illustration from Apple's "Smart Garment" patent

What does this “smart garment” (“true shoe”?) do? According to Patently Apple’s analysis of the patent:

A sensor authenticated to a garment transfers information, either wirelessly or wired, to an external data processing device. Such information includes location information, physiometric data of the individual wearing the garment, garment performance and wear data (when the garment is an athletic shoe, for example). The external data processing device can be portable digital media players that are, in turn, in wireless communication with a server computer or other wireless devices. In the real world, Apple’s Patent is associated with Nike + iPod – Though the detail of the running shoe illustrated below actually suggests that Apple and Nike could be working on yet a more sophisticated runner.

[Apple credits Brett Alten and Robert Borchers as the inventors of the Smart Garment (Patent 7,698,101), originally filed in Q1, 2007.]

I guess Apple is “hitting the ground running” in the new smart garment market, working from “the ground up”. So, Wordlabbers, what names would you give to this “smart shoe” (from gum shoe to smart shoe?) and other potential “smart garments”? Use the comments on this post to share your suggestions. And don’t feel under any pressure to offer only good names — the worse the better, as long as they’re funny. We could could call them, “Dumb Names for Smart Garments”. Any takers? If you’re not yet a member of Wordlab, sign up for a free account, and then you can comment here and post to the Forums. Put on your smart garment and let ‘er rip.

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PIN the Tail on the BlackBerry

October 24, 2008 in Names/Naming, Technology by snark

Announcing Pinota, the first adult entertainment network built exclusively for bold BlackBerry users. According to the beta website.

Pinota is the first and only adult entertainment network dedicated exclusively to BlackBerry users. We choose the name Pinota as a nod to classic pin-up girls of the past and now ‘Over-The-Air’. Our members will find adult videos, photo galleries and introducing our founders Missy and Maggie’s sex blogs.

We expect the Finnish girls to be stacked.

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IP Watchdog Website is up for Auction

September 12, 2007 in IP Issues, Technology by quark

IP Watchdog, the respected and free educational resource for all things intellectual property…is going up.
Backed by a small team of patent attorneys, writers and inventors, the site has been around forever (1999), educating individuals and small business owners on obtaining IP rights, protections, and avoiding the various IP scams and pitfalls; or pit-bulls, as the case may be.
Speaking personally, I am all for free intellectual property…uh, resources. Good luck on the shopping block.
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A Ricochet off the tech-economy floor?

October 27, 2002 in Technology by snark

A couple years ago, Ricochet was a hot company that provided high-speed wireless Internet access that actually worked. So, of course, they went bankrupt. Bought-out by Denver-based Aerie Networks in mid-2001, the Ricochet service is hoping to bounce back with an all-new brand and extensive advertising, first in the metro Denver area, then gradually nationwide.

The original Ricochet service was used primarily by now-extinct Silicon Valley techiesaurs, but the new brand is aggressively targeting the average consumer. Perhaps the best of the new taglines: “Plug one end into your computer. There is no other end.”

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Green machines: Toyota and Nissan coming clean

October 24, 2002 in Branding, Technology by snark

On the heels of last month’s announcement by Toyota and Nissan that the two silverbacks of the Japanese auto industry will, for the first time ever, team up to produce hybrid gas-electric automotive engines, comes today’s shocker by Toyota that it plans to have only hybrid engines in ALL of its cars by 2012.

This news, coupled with the Toyota-Nissan alliance, is sure to send shock waves through the U.S. auto industry. The Detroit automakers have been downplaying hybrid engines and focusing their R&D efforts on fuel cell technology, which may take longer than ten years to move into widespread availability.

On the fuel cell front, GM’s prototype car using fuel cells and electronic “drive-by-wire” technology, Hy-wire, could use a new name. After all, this is a major new technology that could completely revolutionize the automotive world and eventually lead to a serious reduction in greenhouse gas emissions; shouldn’t the name of this breakthrough driving experience capitalize on the emotional implications of such a revolution?

Also, it seems risky to couple the innovative propulsion system of the Hy-wire with a new driving mechanism that would effectively force all drivers to abandon everything they know about how to drive and instead learn to drive electronically, giving the X-Box Generation an unfair advantage out on the freeway. This could be a situation developing where, while GM is designing a great lunar rover to be piloted by astronauts and fighter pilots, Toyota and Nissan are covering the earth with hybrid vehicles that the rest of us can drive.