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101 Clichés in B2B Marketing

August 13, 2010 in Branding, Business by snark

smashing a lightbulb extinguishing an ideaCourtesy of a British company with the uninspiring name IAS, here is their own “viral marketing” campaign called 101 Clichés in B2B Marketing, from the “Lightbulb” (#001) to “The cliché within a cliché” (#101). They plan to continue the vigil with reader submission into the great uncharted territory beyond “101″, so send them yours now. I just submitted one on behalf of Wordlab, and of course I couldn’t resist what should be obvious:

The numbered list in general is one of the most overused  marketing clichés (just look at any magazine cover), and for some reason 101 is especially popular. Did it get started with 101 Dalmatians? Can “101″ still be such a magic number to capture the consumer’s attention if everything has been turned into a “101 Things” list?

I’m working on my own list: 100,001 really smart business decisions. I’ve got the first one (“Make a Big List”), but I’m stuck coming up with the other 100k. Perhaps Wordlabers can offer suggestions here in the comments.

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Kluster to capitalize on the wisdom of crowds

March 3, 2008 in Business by snark

There’s an interesting article in today’s New York Times – Putting Innovation in the Hands of a Crowd – about a new startup called Kluster, “the newest in a lineup of companies using the Web to channel the collective wisdom of strangers into meaningful business strategies.” That has been the Wordlab philosophy for a decade now, minus that bit about having a meaningful business strategy.

The mention in the article of ideas “proudly found elsewhere” taps right into the ethos of Wordlab and our free community forum, the Wordboard:

Don Tapscott, the business strategy consultant and co-author of the book “Wikinomics,” said executives were quickly warming to the strategic value of “P.F.E.” ideas, or those “proudly found elsewhere.”

“Throughout the 20th century, we’ve had this view that talent is inside the company,” Mr. Tapscott said. “But with the Web, collaboration costs are dropping outside the boundaries of companies, so the world can become your talent.”

Mr. Tapscott, who credited Procter & Gamble with the P.F.E. concept, said executives can go overboard with the idea of outsourcing innovation if, in seeking such help, they expose too much of a company’s trade secrets. But so far, he knows of no business that has done so.

“They always err on the other side,” he said. “They don’t do enough.”

So, if you are in need of free, crowdsourced and possibly incentive-lubricated naming help for your company, product or goldfish, Wordlab is the place to be, with many registered members waiting to chime in with advice.

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Centrifugal Deforest

October 25, 2007 in Business by quark

I started a new blog, Centrifugal Deforest – Stock Market at a Lance. It will update each market day and is focused on the upcoming bear market in the US; whenever it comes; this year, next year or sometime in your grandchildren’s grandchildren’s future – I will be there.

The name doesn’t really refer to the stock market – hell, it doesn’t refer to the stock market in the least. And apparently I am breaking all the finer rules for smart blog-naming. So, perhaps the name is clunky, meaningless and impossible to remember.

Actually, it is not totally meaningless. Centrifugal Deforest was the term that sprang to mind some years back when I heard the pseudo-scientific theory that the Earth’s rotation is beginning to accelerate as the world’s tall trees come down. Exactly the way the ice skater spins faster and faster as the arms are brought inward.

So until I am forced to re-name, like virtually every project in the past, I’m sticking with it.

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Web 2.0 Company Name Generator

September 27, 2007 in Business, Names/Naming by snark

“Time-waster of the day: Sim Web 2.0. It’s a little flash game that automatically generates a name for your Web 2.0 startup, like Twitcast or Youcrunch, a press clip, and a list of things to do to build the company.” [via TechCrunch]