There’s an interesting article in today’s New York Times – Putting Innovation in the Hands of a Crowd – about a new startup called Kluster, “the newest in a lineup of companies using the Web to channel the collective wisdom of strangers into meaningful business strategies.” That has been the Wordlab philosophy for a decade now, minus that bit about having a meaningful business strategy.

The mention in the article of ideas “proudly found elsewhere” taps right into the ethos of Wordlab and our free community forum, the Wordboard:

Don Tapscott, the business strategy consultant and co-author of the book “Wikinomics,” said executives were quickly warming to the strategic value of “P.F.E.” ideas, or those “proudly found elsewhere.”

“Throughout the 20th century, we’ve had this view that talent is inside the company,” Mr. Tapscott said. “But with the Web, collaboration costs are dropping outside the boundaries of companies, so the world can become your talent.”

Mr. Tapscott, who credited Procter & Gamble with the P.F.E. concept, said executives can go overboard with the idea of outsourcing innovation if, in seeking such help, they expose too much of a company’s trade secrets. But so far, he knows of no business that has done so.

“They always err on the other side,” he said. “They don’t do enough.”

So, if you are in need of free, crowdsourced and possibly incentive-lubricated naming help for your company, product or goldfish, Wordlab is the place to be, with many registered members waiting to chime in with advice.

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