A brand new China: China’s financial industry has a new mantra these days as its markets open up to the world: branding. This, according to a story in China Daily, is an industry that used to be tightly regulated, based on networking, unwilling to compete, and was in a country with no awareness of advertising or brand building. Now all of that is changing very quickly, and competition is building:
“Brand reputation is a company’s largest single intangible asset,” said Tian Rencan, chief executive officer (CEO) of Fortis Investment Management Asia Ltd….
“Buying a fund is actually buying a brand,” said Xu Xiaosong, Southern Fund’s chief economist and deputy managing director.
We’ve lost track: is China still considered a communist country?