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WordLetter Episode 5 - February 29, 2000

The final WordLetter to date, in which a once-in-400-year calendrical quirk is excuse enough to pitch a new product launch from the makers of this cheeky site. Contains Snark's shocking impersonation of a certain BUG reviewing the Grammy Awards from behind the Velvet Curtain.

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THE WORDLAB WORDLETTER        Episode 5
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WordLab - http://www.wordlab.com

Tuesday, February 29, 2000


Happy Leap Year Day! Due to a calendrical 
quirk, today is the first Leap Day in a "00" 
New Century Year since 1600. We hope you are 
all suitably dressed in the appropriate 
Late-Elizabethan garb, and are prepared to 
shake a spear and shave your bards. Where 
did Marlowe go, and where has Jonson ben? 
What has John donne, why is the Countess 
pem-broke, why did Sir Walter rally and who 
will stir France's bacon? All-in all, the 
kind of day to make a puncrazy edadaist 
swoon.

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WordLab now has over 15,500 unique entries 
in 39 categories. Interest has been heating-up 
on the WordBoard recently, as more and more 
people realize what a valuable tool this is 
for their own naming, sloganeering, and general
branding needs. Welcome WordLab Consultants 
Sigi, Nameslinger, Elinka, Damon and Maven 
to the WordBoard to assist with answering 
the higher volume of thread requests. I urge 
all of you to take advantage of it when you 
need a custom identity solution, and to 
jump in there with your own ideas and help
for others' threads whenever possible. We 
are building a premier free naming community 
here at WordLab, but we need your help.

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Announcing MarketBUG.com - Proprietary 
Quantitative Econometric Madness!

Our biggest news to report is that the new 
Web project from the folks who bring you 
WordLab, Quarx.com, has now launched. Nearly 
one year in the making, MarketBUG.com is 
here! A unique slant on the stock market 
far from the madding crowd of Wall Street, 
MarketBUG features the proprietary models,
stock screens and market insights of a 
top-rated portfolio manager, Cedd Moses, 
all colorfully (insanely) interpreted by 
the site's iconoclastic fictional figurehead, 
BUG. This is not your typical Wall Street 
brainpan! MarketBUG offers a free 
two-week trial subscription with no 
obligation. Check it out at 
http://www.marketbug.com .

Cedd Moses has been ranked at or near 
the top in investment performance as
an aggressive-growth portfolio manager 
for the majority of his ten-year
professional career. Our Quark at WordLab 
has been a close friend of Moses for many 
years, and to make a long story short, 
Moses and Quark both felt that a dynamic, 
web-based delivery of Moses' market mojo, 
combined with a bit of the offbeat WordLab 
sensibility, would make quite an impact 
on an unsuspecting stock market public. 
Quark has forever felt the typical straight 
and narrow investment Web product left the 
door wide open for a Wall Street Madman.

Enter BUG, a career stock trader by turns 
irascible and charming, lovable and 
disgusting; a bug of a man, but a prince 
among worms. BUG can soar to the highest 
reaches of human consciousness, then 
suddenly plunge to the lowest echelons of 
comic depravity, all the while dishing out 
insights about the market and what MarketBUG's 
proprietary trading models are indicating.
In his cavernous head, BUG travels the world 
through Time and Space, while in fact burrowed 
underground beneath his Airstream trailer deep 
in the desert of his own devices.

In a sense, think of MarketBUG.com as how 
WordLab would treat the stock market if WordLab 
partnered with a top money manager and had a 
daily column. Along with Market Guru Cedd Moses, 
the daily BUG Notes are co authored by Quark 
and Snark, your loyal WordLab flounderers.

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On MarketBUG's free public BUG Notes page -
http://www.marketbug.com/mb/notes/ - you can 
read the daily column, even if
you choose not to subscribe. In the BUG Notes 
Archive - http://www.marketbug.com/mb/archive/ - 
you can read all the past issues of the BUG 
notes. If you really want to PUNish yourself 
(and what self-flagellating WordLubber doesn't 
want to do that ?), then check out the recent 
column from Feb. 24, 2000 - "Hack Scene," which 
is BUG's demented view of the Grammy Awards, 
nestled among market commentary, of course. 
Here is an excerpt:

"I arrived at the new Staples Pavilion and 
quietly slopped undercover backstage, where I 
was told I would find The Beast (first false 
alarm - no Bob Seeger in sight). Scantily clad 
hostesses flitted about and pumped me up with 
Merry Bilgewater and Ricky Martinis, 'till my 
head began to Sting. I had been poisoned! 
Everything took on an Everlasting urban 
contemporary pulse; I was woozy, but I could 
tell I was close, real close, to the forces of 
evil. Rounding a mushroom corner, I came cheek 
to jowl with a gorgeous tart-tongued giantess 
submerged in yards of red satin who was to host 
this telethong of aural beefcake. I ducked 
under an outstretched limb and scurried BUG-like 
down a long hallway following a flock of 
cormorants through thickets of maize and obtuse 
assemblies of Dixie Chicks. I was assaulted by 
American Pie Charts committing senseless acts 
of violins, cool Cuban's in smoking jackets 
nodding approvingly at my Donna Karan 
leg-warmers (from where Janet Reno listened-in 
to my every waddle), Diana Kralling on all 
fours, Colours magazine threatening to Bury 
White, Rickety Martians eating Eminems, in 
short the whole sordid spectacle our trippy 
pre-Tipper Gore culture has become."

So come on down to the Pod that BUG Built! 
And tell your friends.

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UNSUBSCRIBE - If you want to unsubscribe from 
The WordLab WordLetter go to
http://www.wordlab.com/maillist/enduse.cfm - 
Fill-in the blanks and click "Unsubscribe."

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WordLab - http://www.wordlab.com - 
Inverting the English Language

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Copyright 2000 quarx.com inc. 
http://www.quarx.com

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Note the cool Fine Print: The content found on WordLab is free to the world. Although we cannot guarantee that any of this content is not already in use by someone, somewhere, on this planet who may have seen it on this Web site or created it independently of our Web site, we have made a reasonable effort to give you what we believe to be original names and slogans and generally good stuff. Use what you will of our content since it is here for the taking. However, if you decide to use one of our names for a commercial activity, and since we have no assurance that the name may not already be in use by someone else as a trademark, domain name or otherwise, we strongly suggest that you take appropriate legal precautions, such as seeing a lawyer. In short, any necessary due diligence is up to you, but we at least make no claims on your potential future dream name. We merely ask that if you do decide to use any of our content, that you please send us an email about it for use in our internal records and eplosive marketing campaigns. Thank you, and enjoy.



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