Wordlab

Happy Eleven Eleven Eleven day (11/11/11)! This also turns out to be Nigel Tufnel Day, in honor of the Spinal Tap guitarist who famously cranked up his amps as far as they would go, then took it up a notch from there.

These go to eleven!

Set your brand free. I have just launched a new naming agency, Zinzin, that creates powerful product and company names to propel and differentiate brands beyond their competition. We help elevate a company’s messaging above the generic brand chatter that clogs cultural discourse.

At Zinzin, we believe that creating powerful names is both a science, for which we have a rigorous, battle-tested process, and an art, for it is the art and poetry of great names that separate brands from their uninspired competition. Great names become brands that foster emotional engagement with their audience, and these are the names we are passionate about.

The Zinzin website has many features to help you get a handle on the naming process, including the Naming Guide and Manifesto PDFs available for free download.

Wordlab will continue to be a great free naming and branding resource for people and small companies who can’t afford to hire a naming firm. For companies in need of professional naming and branding services, Zinzin is here for you.

Join the conversation on Twitter by following @ZinzinLive.