You are browsing the Wordlab blog archive for ' 2010 August ':

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IP.com: the best free patent search service

August 23, 2010 in IP Issues by snark

If you need to do a little patent searching, the best choice just keeps getting better: IP.com‘s free patent search engine. Not only is the design better and the page loading time faster than most other free patent search sites, but IP.com has more databases in place and more on the way (including China PRC and Chinese in English translation already in place), from patents and patent applications to prior art publications and now IBM Redbooks. And IP.com’s handy “more like this” feature on every patent page is a great semantic matching tool that no other search service has.

Here are a number of patents and patent applications that are all about the process of searching for patents:

I have tried a bunch of services for patent, non-patent and trademark searching, and IP.com definitely has the best free patent search service I’ve come across. Give it a try.

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New Wordlab name: Flying Anvil

August 19, 2010 in Shoutout, Wordlab Names by snark

Congratulations to Wordlab member Milan for incorporating the new name for his IT company, Flying Anvil, created here on the Wordboard Company Names group Forum.

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101 Clichés in B2B Marketing

August 13, 2010 in Branding, Business by snark

smashing a lightbulb extinguishing an ideaCourtesy of a British company with the uninspiring name IAS, here is their own “viral marketing” campaign called 101 Clichés in B2B Marketing, from the “Lightbulb” (#001) to “The cliché within a cliché” (#101). They plan to continue the vigil with reader submission into the great uncharted territory beyond “101″, so send them yours now. I just submitted one on behalf of Wordlab, and of course I couldn’t resist what should be obvious:

The numbered list in general is one of the most overused  marketing clichés (just look at any magazine cover), and for some reason 101 is especially popular. Did it get started with 101 Dalmatians? Can “101″ still be such a magic number to capture the consumer’s attention if everything has been turned into a “101 Things” list?

I’m working on my own list: 100,001 really smart business decisions. I’ve got the first one (“Make a Big List”), but I’m stuck coming up with the other 100k. Perhaps Wordlabers can offer suggestions here in the comments.