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Pretail Dawn

According to the National Retail Federation President Tracy Mullin, Black Friday this year will go down as one of the earliest and most promoted in history. He believes consumers will back down, however, after the initial surge. "This is what I call a false start," says Mullin.

Personally, I never understood the attraction of waiting in line in the Wii hours of the night for once-a-year retail spoils, but I love the stories.

Here is a personal account of Michael Lowe's Black Friday shopping this year, which began around 2:30 AM:

The parking lot wasn’t full, but it was crowded. The long lines of
eager bargain zombies waiting in the cold and dark for cheap underwear were becoming longer by the minute and looked like something out of a strange movie, like “March of the Penguins” meets “The Price Is Right.” ...more
Posted by Michael Davey on Saturday, November 24, 2007 @ 1:02 PM [ + ]

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