
For drug makers, finding a name is more art than science. Say no
more...
At Wordlab, we've been giving away
names for pharmaceuticals for 10 years now. (Black)beauties like Pheno Barbie Doll, Knowitol and Wheeze Ease.
We handed the industry gems like Tinkol, Timuloss and Fornican't; unfortunately they chose Flomax, Ambien and Viagra. We thought Sorebegone; big pharma championed Valtrex. As the
bipolar pipeline bulged, we went insane with Downwithol, Pardonal, Disenthral, Excluda and even Dimentia AC...of course, they pretended to ignore us again with Elavil, Lexapro, Paxil, Nardil and even Wellbutrin. Ok, Wellbutrin ain't so bad, and I can always
Elavate Life with Elavil. Still...
I could go on - I probably shouldn't. Whoa, that's actually a good tagline for the next manic management wonder-med - that special Disappointment Ointment which barely collects dust inside my medicine cabernet.
I need a drink.
Posted by
quark on Monday, October 15, 2007 @ 12:21 PM
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