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Cocaine Energy Drink Censored

After this warning letter to Redux Beverages from the FDA, Cocaine the energy drink has been pulled from the shelves, leaving these energy drink addicts without their favorite fix.
Attorneys general in Connecticut and Illinois recently announced that Redux had agreed to stop marketing Cocaine in those states, while a judge in Texas has halted distribution there.

"Our goal is to literally flush Cocaine down the drain across the nation," said Connecticut Attorney General Richard Blumenthal, who announced the company's agreement with his state Monday. "Our main complaint about Cocaine is its name and marketing strategy seeking to glorify illegal drug use and exploit the allure of marketing 'Speed in a Can,' as it called the product."
The company plans to reboot the energy drink with a new name. "What we would like to do is continue to fight to keep the name because it's clearly the name that's the problem," said a company partner. "What we can't do is distribute our product when regulators in the states and the FDA are saying that if you do this, you could go to jail."

Cocaine will re-emerge under the tongue-in-cheek moniker "Censored," its maker said Friday. "We love the 'Censored' name because it has the same rebellious and fun spirit that our original name did," said Redux Beverages LLC founder Jamey Kirby.
Posted by abnu on Sunday, May 13, 2007 @ 11:15 AM [ + ]

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