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From Milan to Microsoft Surface

May 30, 2007 in Names/Naming by abnu

There’s a fundamental change occurring in the world of technology. Code-named Milan, a new computer has surfaced at Microsoft. Surface.

“Pretty exciting, eh?” Gates said with a sly smile, when he put his hand down on what looked initially like a low, black coffee table: At the touch of his hand, the hard, plastic tabletop suddenly dissolved into what looked like tiny ripples of water. The ‘water’ responded to each of his fingers and the ripples rushed quickly away in every direction.

“Go ahead,” he said. “Try it.” When I placed my hand on the table at the same time, there were more ripples.

It took a moment to appreciate what was happening. Every hand motion Gates or I did was met with an immediate response from the table. There was no keyboard. There was no mouse. Just our gestures.

“All you have to do is reach out and touch the Surface,” Gates told me with barely concealed pride. “And it responds to what you do.”

In an industry whose bold pronouncements about the future have taught me the benefits of skepticism, Surface took my breath away. If the Surface project rollout goes as planned in November, it could alter the way everyday Americans control the technology that currently overwhelms many of us.

But does it come with Pong?

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Da Curse of the Billy Goat

May 1, 2007 in Culture / History, IP Issues by abnu

The original Billy Goat Tavern location was “born” in 1934 when Greek immigrant, William “Billy Goat” Sianis, purchased the Lincoln Tavern. Billy Goat bought the tavern for $205, with a check that bounced but was later repaid with sales from the first weekend. The tavern was located across from the Chicago Stadium (now United Center) and attracted mainly sports fans. Sianis became known as “Billy Goat,” when a goat fell off a passing truck and wandered inside. Sianis adopted the goat, grew a goatee, acquired the nickname “Billy Goat,” and changed the name of the bar to the Billy Goat Tavern.

Infamously associated with da curse of the Billy Goat, the Billy Goat Tavern is famous now for bringing together some of the biggest names in the trademark lawyer game. Above are Ron Coleman, Marty Schwimmer and John Welch, who got together for a meetup with other trademark law bloggers this week in Chicago. Go Cubs!

Update: John Welch, who grew up in Chicago and is a died-in-the-wool White Sox fan, let us know through Marty Schwimmer that our apparent support for the Cubs really got his goat. ;-)