Duplicate Content Rules

but there's lots of other folks blogging stuff of interest to readers of Wordlab and this meta blog. Here's a few snippets:

An important first step when naming a business, product or service is to figure out just what it is that your new name should be doing for you. The most common decision is that a name should explain to the world what business you are in or what your product does. Intuition dictates that this will save you the time and money of explaining it, which actually turns out not to be true. Why not? [via Snark Hunting]

What happened to the good ol' days of MySpace, Facebook, LinkedIn, and LiveJournal? Remember those happier times? When the name of a site indicated what it was? From there it started to get a little rid.iculo.us [via SEOmoz]

A few months after gaining full control of Court TV, Turner Broadcasting is remaking the network in its image with a new look, logo, name—the works based on extensive research. [via paidContent.org]

In a Global Marketplace, Claiming a Name Becomes an Art in Itself [from the New York Times via The Trademark Blog]

Starbucks these days is thinking of itself less as a coffee chain and more as a global platform with over 13,000 points of distribution. [via Whisper]

Vodka and rock and roll are old friends, going way back. Only this time, not so much. Jimi Hendrix's family has filed a lawsuit against Craig Dieffenbach over his use of Jimi's name and likeness to market and sell Hendrix Electric Vodka. [via QuizLaw]

The Keebler elves found out that in the real world, the cookie does not always crumble in your favor. [via The TTABlog]

Counter to the Bauhaus aesthetic, here are some useless linguistic mosh-ups I came up with after reading about beautility. [via Sister Rye]

And finally, The Illustrated Guide to Duplicate Content in the Search Engines [via SEOmoz]