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When Good Names Go Bad

In the middle of a perfect blogstorm and 24/7 news coverage of Foleygate, the law firms of Foley Hoag and Foley & Lardner have settled their legal dispute over the use of the name Foley.
The key provisions of the settlement -- that Foley & Lardner agrees not to use a logo with the single word "Foley" that does not also have "Foley & Lardner" in close proximity and prominence; and Foley & Lardner agrees not to refer to itself as "Foley" in written or oral communications unless the word "Foley" is used in a context reasonably understood to be referring to Foley & Lardner -- will provide greater clarity to purchasers of legal services particularly within markets in which both firms operate.

"This is a victory for Foley Hoag and a vindication of our position," said Robert S. Sanoff, Co-Managing Partner, Foley Hoag. "Foley Hoag is a storied brand of which we are justifiably proud, and we are committed to protecting its value as a strategic asset, especially as we continue various growth initiatives that extend our brand."
Former Congressman Mark Foley, who resigned his seat in the House of Representatives in disgrace, and is secreted away in rehab, could not be reached for comment. Foley's name will be on the ballot in the upcoming Congressional election because it's too late for a change.
Posted by abnu on Wednesday, October 04, 2006 @ 6:09 AM [ + ]

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